Vertical Email Marketing: I am frequently asked, "Why is vertical email marketing so powerful when it comes to skyrocketing sales?"

There is surely no faster way to reach your personal dreams of online security and success than email marketing. It may seem complicated and a lot of fuss over nothing, but if you don't use it and understand it, it can be safely said that it is not your fault if you have not succeeded yet.

Amazingly, as nonsensical as it might seem, the process was created to overcome a huge barrier to success online that few people know about even to this day! It might seem complex, time consuming and of little value, but allow your mind to start embracing a new concept.

We will blow away the smoke and mirrors and the shell games played by the gurus and boil this whole incredibly important process into a few simple steps. Read on, but first...

.... I have some bad news for you :-(  Google does a lot of research and they have found that the average visitor to a website will return to it on average 7 times before buying anything even if your product or solution to their problem suits their needs exactly and your price is excellent.

Keep this information in mind no matter what kind of online business you eventually get into.

People just don't trust, but don't be afraid...

The good news is that there is an easy solution: email marketing. Visitors to sites are encouraged to leave their email addresses so they could be sent free stuff. The central idea here is that they are giving the website owner permission to visit them through their inbox! Done properly, this builds incredible trust very quickly.

This is a great way to get around the awful 7 visit barrier mentioned above.

Most websites have opt-in forms to get people to leave their email address in exchange for a freebie of some sort like a free ebook, report or video. Forms like this one are in common use. They worked for a while, but people quickly got tired of free reports, ebooks and so on.

The minute they see these little boxes, they scramble for the back button. A company named Leadpages changed the whole process.

They suggest that your freebie not be an ebook or report. Instead, they suggest a blueprint, resource or small set of digital tools that the average visitor might find useful. People want something useful and short.

People want instructions, how to and so on. The best example I have seen for something like this was a Youtube video on how to build a picnic table. The instructions were very good.

At the end, he asked people to swap their email address for a simple, 1 page PDF list of materials they would need to bring to the lumber yard to build their own picnic table. The idea worked great.

People want something simple like a plan, a blueprint or a simple list. This is what Leadpages teaches you how to do.

And now, for the real magic. Instead of a little plain, boring opt-in form like the one above, a company  named LeadPages introduced a whole new ball game. If you visited a winter vacation website, would you be more tempted to fill in a plain little form like the one above or the Leadpages example below?

Uh-huh, I thought so. Remember that all these squeeze pages open in a full screen representation like this.

The next example was created by someone who has a website dealing with comic books. Beautiful, isn't it?

The one below is one of their top performers that gets a really good click through rate.

Anything can be changed with a couple of mouse clicks. Background images, styles of boxes, which information is asked for and so on.

This one is my personal favorite and gives me a great CTR. Give it a moment to load the video. You can change the video to anything you like. Imagine a gardening site with flowers waving in the wind, an aircraft site with airplanes floating above the clouds or ... well.. you get the idea.

Most people are not aware of the 7 visitor phenomenon that Google found and it kills their dream of independence and freedom. They work and work to build a great site, they get traffic and little money comes in because they are not aware of and dealing with that 7 visit phenomenon.

Opt-ins are a brilliant and fun way to build trust and Leadpages offer the best in cutting edge squeeze page technology for about a dollar a day.

By the way, would you like to see more of what Leadpages can do to help you achieve your dreams like they did for me? The best way for me was to sign up for one of their 2 free weekly live webinars. You can reserve your spot here.

NOTE: What I liked the most is that you don't have to be one of their customers to gain immense benefit from what they teach.

For the longest time people couldn't figure out why their sites were getting lots of traffic, but very few sales. This research cleared the way to a solution.

Site owners started offering free items to visitors to their sites in exchange for their email addresses. They told the people that they were signing up for a free newsletter or course or whatever. In other words, the visitors were giving the site owners permission to come and visit them through their inboxes.

So, instead of waiting and hoping that people would return to their sites, they were now free to go calling on their visitors once a week or whatever time had been chosen. The same applies to free courses and so on.

My experience is that newsletters are the best. There is no end to them unlike courses and there is always new material to be shared with your readers. One big advantage you can give yourself is to build your website along the lines of something you really love or something that you are expert in. This will ensure that you will never run out of fresh subjects to write about.

Here are some examples:

  1. An attorney can offer something free like a wills kit for people to sign up. His newsletters would cover things like changes in the law regarding estate planning. He would cover how best to enter divorce proceedings and so on.
  2. If you have a website on climbing roses, you will never run out of new material to share with your readers. There are always new hybrids coming out, new developments in soil science and so on.
  3. On a larger scale, if you have a website on private jets, there are always new development in avionics, new materials, new engines and so forth.

The list is as long as there are possible site subjects.

What is vertical email marketing versus lateral email marketing?

Lateral email marketing involves email send-outs, personal visits to prospects, phone call follow-ups and so forth. It is basically used for business to business transactions and trust building. It usually starts after an initial sale has been made.

Vertical email marketing starts cold when someone visits a website. The visitors are obviously interested in whatever the site has to offer, but their trust meter is jammed on zero.

Using the right bribes, some visitors agree to further contact by email. Make sure that the content you are sending out is friendly, highly informative and dealing with the exact theme of the website.

Some people will unsubscribe and that's alright. Make sure it is easy to do so.

Those that stay will enjoy your emails and the content they contain. Very quickly, the recipients get used to the idea that you are not a sales belching monster and that you really know your stuff.

What usually happens within a short period of time, they will try out a small purchase. As they see that your process is seamless and trustworthy, they will order more often and usually for higher priced items.

They now trust you. You have overcome that seemingly insurmountable 7 visit barrier! You have paved the way for a long term relationship with people who trust your judgement and products.

This works with any site based on any conceivable theme.

The most critical item in this process is something called a squeeze page. This is where you offer your visitor something of value in exchange for their email address. This is an art unto itself and is way beyond the reach of this article.

The gold standard for squeeze pages is the one I use and is put out by a company called Leadpages. There is a lot involved in putting up an opt-in page. They have free 1 and one half hour webinars  every week. I urge you to register for one. The information you will gain is priceless.

If you are interested in Facebook advertising which is by far the best and cheapest way to advertise, Leadpages is offering a free, 1 time only webinar on Facebook advertising June 16. It is heavy with information and you can register here.

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By the way, do you want to find out more about vertical email marketing? This webinar will fill you in on everything you need to know.

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