I am also frequently asked, "What is the best traffic generation method?"
One that delivers FREE traffic. Certainly, once you've mastered how to
get free (organic) traffic from the search engines, you are well on your
way to setting yourself free, to make those internet marketing dreams
Definitely, traffic is the lifeblood of the Internet and traffic generation is what drives Internet marketing. Unless you understand how all this ties together, it might seem that this is all too complicated for the average person to understand. It is not complicated and the results can leave you breathless. Unfortunately,...
.... I have some bad news for you :-( Google does a lot of research and they have found that the average visitor to a website will return to it on average 7 times before buying anything even if your product or solution to their problem suits their needs exactly and your price is excellent.
Keep this information in mind no matter what kind of online business you eventually get into.
People just don't trust, but don't be afraid...
The good news is that there is an easy solution: email marketing. Visitors to sites are encouraged to leave their email addresses so they could be sent free stuff. The central idea here is that they are giving the website owner permission to visit them through their inbox! Done properly, this builds incredible trust very quickly.
This is a great way to get around the awful 7 visit barrier mentioned above.
Most websites have opt-in forms to get people to leave their email address in exchange for a freebie of some sort like a free ebook, report or video. Forms like this one are in common use. They worked for a while, but people quickly got tired of free reports, ebooks and so on.
The minute they see these little boxes, they scramble for the back button. A company named Leadpages changed the whole process.
They suggest that your freebie not be an ebook or report. Instead, they suggest a blueprint, resource or small set of digital tools that the average visitor might find useful. People want something useful and short.
People want instructions, how to and so on. The best example I have seen for something like this was a Youtube video on how to build a picnic table. The instructions were very good.
At the end, he asked people to swap their email address for a simple, 1 page PDF list of materials they would need to bring to the lumber yard to build their own picnic table. The idea worked great.
People want something simple like a plan, a blueprint or a simple list. This is what Leadpages teaches you how to do.
And now, for the real magic. Instead of a little plain, boring opt-in form like the one above, a company named LeadPages introduced a whole new ball game. If you visited a winter vacation website, would you be more tempted to fill in a plain little form like the one above or the Leadpages example below?
Uh-huh, I thought so. Remember that all these squeeze pages open in a full screen representation like this.
The next example was created by someone who has a website dealing with comic books. Beautiful, isn't it?
The one below is one of their top performers that gets a really good click through rate.
Anything can be changed with a couple of mouse clicks. Background images, styles of boxes, which information is asked for and so on.
This one is my personal favorite and gives me a great CTR. Give it a moment to load the video. You can change the video to anything you like. Imagine a gardening site with flowers waving in the wind, an aircraft site with airplanes floating above the clouds or ... well.. you get the idea.
Most people are not aware of the 7 visitor phenomenon that Google found and it kills their dream of independence and freedom. They work and work to build a great site, they get traffic and little money comes in because they are not aware of and dealing with that 7 visit phenomenon.
Opt-ins are a brilliant and fun way to build trust and Leadpages offer the best in cutting edge squeeze page technology for about a dollar a day.
By the way, would you like to see more of what Leadpages can do to help you achieve your dreams like they did for me? The best way for me was to sign up for one of their 2 free weekly live webinars. You can reserve your spot here.
NOTE: What I liked the most is that you don't have to be one of their customers to gain immense benefit from what they teach.
Encouragingly, if you haven't yet grasped how all this works, it is not your fault. Most people try to understand it and eventually just throw their hands up in disgust and give up.
A website on its own is like a store at the wrong end of a one-way street. It can be the most wonderful thing that you can possibly create, but with no passing trade, the sound of the tumbleweed will be louder than that of the cash register.
Search engine optimization is mainly done to entice Google to send your site free traffic from its natural searches, but search engine traffic isn't the only game in town. There are lots of other ways to get people to visit your site.
Certainly, if all this has left you confused and unsure, take a deep breath and relax. We will cut through the complexity, take aim at what is the most confusing and boil it all down to something everyone can understand.
Free traffic generation yields the kinds of results others can only dream of!
There is an ongoing argument among the expert marketers - which is more important, getting traffic or converting that traffic into paying customers? On the one hand you can't convert what you don't have, but on the other, all the traffic in the world is useless if it doesn't turn into buyers.
It should be simple. Go and tell people about your whizzy new website and they'll come take a look. It is called advertising. Unfortunately it isn't that easy - or simple and it is very expensive. You can tell how hard it really is by taking a quick look inside any of the big Internet marketing forums.
There, you'll find people constantly complaining that Internet marketing doesn't work and that they've wasted years doing everything they were told, building the exact sites that the guru's methods told them to; and yet they still failed to make any money. No traffic and very little of it bought anything.
When you scratch under the surface you almost always find that yes, they did do everything right, but the methods they were taught fell short at the important part. They were told to just build sites and watch the money come pouring in.
They were tutored in some of the most effective online marketing strategies, but they were not told that the site building was only the beginning. Traffic generation is the ongoing, never-ending process that only starts when the website is finished.
So, doing great on and off page SEO to claim high Google rankings
that will send free traffic your way is still and will probably always
remain the #1 traffic generation method. But it isn't the only one.
The second most effective way to keep that traffic flowing is to build a list. Too many Internet marketers forget that the cost in time, money and effort of getting a person to visit your site can be quite substantial. So it is crazy to let someone visit your site, do nothing while they are there and then leave. That's a total waste.
Every website should have some means of capturing the email address and name of at least some of those 'lost' visitors so that you can hopefully persuade them to stop by again at a later date.
Once you have their contact details, by means of an opt in form on your site that is linked to an autoresponder, you don't have to pay an acquisition cost for them ever again. Each time you email them with a new enticement to come back to your site they are your own free traffic generated by you.
Building trust with an email list is called email marketing. It is the best way to develop your business.
The third favorite traffic generation strategy is currently article marketing. Writing articles that other people can use on their websites may sound odd, but in practice it can be very effective. The deal is that when they use your article they agree to display a short ad below it - called your resource box - that you write in such a way as to make clicking a link through to your site an attractive proposition.
Each article you write may only generate a few clicks, but get enough of them out there working for you and you'll build up a steady stream of traffic that you'll never be able to turn off.
Article marketing isn't as effective a traffic generation method as it
once was, but many Internet marketers still swear by it and base their
entire strategies on it.
Generating a constant flow of traffic is where your online business starts and ends. Learning its importance and how to do it in the most effective ways is what separates the people who complain that Internet marketing doesn't work for them from those of us who make a great living.
By the way, do you want to find out what proper traffic generation combined with the other sections in this course will yield? See what traffic generation results you can expect using the SBI! service.
These Will Give You An Unfair Advantage:
Lesson 1: Keyword Research - Effective online marketing is all about getting maximum returns from all of your efforts and keyword research is the way you do that - it focuses you on what counts instead of randomly writing and building websites that are not cohesive or targeted.
Lesson 2: Niche Marketing - One of the big success secrets is to concentrate your efforts on a monetizable niche market. So what is niche marketing and how do you find a niche that you can make money from?
Lesson 3: Information Products - Creating and selling your own information products is a very viable method of building an online business - and can be an extremely profitable one too. Before we look into the ways that you - or anyone - can start to create your own information products, we first need to define what information products actually are.
Lesson 4: Search Engine Optimization - What makes Google, or any other search engine for that matter, put some sites right up at the top of the first page of their search results listings, while other sites struggle to even get into the index?
Lesson 5: Affiliate Marketing - Affiliate marketing is an alluringly simple idea: you show an offer from
a third party company to your website visitors or newsletter readers
and if they click through and buy, you get an agreed commission. Those
commissions can be anywhere from ...
Lesson 6: Private Label Rights -Private label can really be like magic: someone else does all the hard work in writing and then for a tiny outlay you can buy the rights to do almost anything you want with the product.
Lesson 7: Membership Sites - Membership sites are big business and despite the worldwide recession, continue to grow in importance.
Lesson 8: Traffic Generation - A website on its own is like a store at the wrong end of a one-way street: it can be the most wonderful thing that you can possibly create, but with no passing trade the sound of the tumbleweed will be louder than that of the cash register.
Lesson 9: Article Marketing - Article marketing is about leveraging the effort you've put into creating an article in the first place and getting as much benefit from it as possible. You do that by syndicating your article for other people to use, with the condition that every time they publish it on their website, they also include a resource box that you specify.
Lesson 10: Email Marketing - Legitimate email marketing can be very profitable, but the most successful, and ethical email marketers go to great lengths to ensure that they are only sending emails to willing recipients and that their emails comply with local regulations such as the American Can-Spam act.
Whatever you do to make money online, it is certain that you will need to find the right keywords for your articles, blog posts and web pages. Ignore it at your peril.
to get started is a tough one to contemplate. The service I use is
called SBI! It has been referred to as the MBA of the internet. Many
universities offer it as a course. They include all the training, tools
mentioned in these lessons, web hosting, domain name and everything you
need to succeed. The cost? Less than a dollar a day. Never anything else to buy. Ever.
Does it work? This is my site. It is built around the keyword phrase 'home online incomes'.
Doing a Google search today, it comes up as #2 against 417,000,000 competitors (the number on the top left). This thing works. It does require effort, however. This is not a get rich quick thing.
dollar a day + your desire to succeed + some effort = knowledgeable
access to the greatest, richest market that has ever existed and it is
yours for the plucking for free.
The quality of your future has never been so in your hands as right now. Decide to take action. Get started today.
Best wishes always!
P.S. By the way, do you want to find out what your properly guided traffic generation knowledge combined with the other sections in this course can create for you? See what traffic generation results you can achieve using the Solo Build It! service.