The Site Build It email marketing process used by ALL successful web sites:
If you desperately want to build a website that will generate passive
income for you, certainly one that will be simple to build risk free and
definitely want to be able to work on in your spare time starting off,
then the 2 minutes it will take to read this article to the very end
will be the most profitable you will ever spend. But first...
.... I have some bad news for you :-( Google does a lot of research and they have found that the average visitor to a website will return to it on average 7 times before buying anything even if your product or solution to their problem suits their needs exactly and your price is excellent.
Keep this information in mind no matter what kind of online business you eventually get into.
People just don't trust, but don't be afraid...
The good news is that there is an easy solution: email marketing. Visitors to sites are encouraged to leave their email addresses so they could be sent free stuff. The central idea here is that they are giving the website owner permission to visit them through their inbox! Done properly, this builds incredible trust very quickly.
This is a great way to get around the awful 7 visit barrier mentioned above.
Most websites have opt-in forms to get people to leave their email address in exchange for a freebie of some sort like a free ebook, report or video. Forms like this one are in common use. They worked for a while, but people quickly got tired of free reports, ebooks and so on.
The minute they see these little boxes, they scramble for the back button. A company named Leadpages changed the whole process.
They suggest that your freebie not be an ebook or report. Instead, they suggest a blueprint, resource or small set of digital tools that the average visitor might find useful. People want something useful and short.
People want instructions, how to and so on. The best example I have seen for something like this was a Youtube video on how to build a picnic table. The instructions were very good.
At the end, he asked people to swap their email address for a simple, 1 page PDF list of materials they would need to bring to the lumber yard to build their own picnic table. The idea worked great.
People want something simple like a plan, a blueprint or a simple list. This is what Leadpages teaches you how to do.
And now, for the real magic. Instead of a little plain, boring opt-in form like the one above, a company named LeadPages introduced a whole new ball game. If you visited a winter vacation website, would you be more tempted to fill in a plain little form like the one above or the Leadpages example below?
Uh-huh, I thought so. Remember that all these squeeze pages open in a full screen representation like this.
The next example was created by someone who has a website dealing with comic books. Beautiful, isn't it?
The one below is one of their top performers that gets a really good click through rate.
Anything can be changed with a couple of mouse clicks. Background images, styles of boxes, which information is asked for and so on.
This one is my personal favorite and gives me a great CTR. Give it a moment to load the video. You can change the video to anything you like. Imagine a gardening site with flowers waving in the wind, an aircraft site with airplanes floating above the clouds or ... well.. you get the idea.
Most people are not aware of the 7 visitor phenomenon that Google found and it kills their dream of independence and freedom. They work and work to build a great site, they get traffic and little money comes in because they are not aware of and dealing with that 7 visit phenomenon.
Opt-ins are a brilliant and fun way to build trust and Leadpages offer the best in cutting edge squeeze page technology for about a dollar a day.
By the way, would you like to see more of what Leadpages can do to help you achieve your dreams like they did for me? The best way for me was to sign up for one of their 2 free weekly live webinars. You can reserve your spot here.
NOTE: What I liked the most is that you don't have to be one of their customers to gain immense benefit from what they teach.
Learn how you can use this simple, 4 step process to build a dream lifestyle for yourself and easy email marketing income that will set you free. The CTPM process:
Step 1. You create quality content on your website about something you love dearly like a hobby or your life’s passion.
Step 2. This creates internet traffic super magnets that attract "hair on fire", laser targeted visitors.
Sep 3. Your information rich pages will convince your visitors that you are the authority site for their search so they won't think about going anywhere else.
Step 4. You send them through the magic of affiliate marketing to where they can buy their solution through you.
Let's start clearing away the smoke.
Clearly you want to be free. Obviously there is much you don’t know, and certainly you have many questions. Apparently you are very interested in realizing your dreams because you are still here reading, but you want to go softly, gently and carefully, don’t you? You are afraid and nervous.
I must confess, I felt the same way. Sports coaches call it “the paralysis of analysis”.
Why are you here right now?
...Watch this very short video right now. It sums up what you can accomplish for yourself using the Site Build It suite of tools and their business blueprint. How much does it cost? A buck a day. The results?*
* Does Site Build It work? You're looking at a Site Build It site right now. This site is one of my Site Build It sites. It's main search term is 'home online incomes'. It is ranked #1 at Google for that search term against 464,000,000 competitors! It works.
You are ready for success and you are ready to work hard, but maybe this isn’t for you. Dot pin too. Ask your questions. Talk to someone who has been where you are, but who took that first, tentative, tiny baby step into the unknown.
Remember this: Everyone in my information center has built and is running at least one SBI online business of his or her own. It's a condition of employment.
A quick tutorial about websites: The internet allows you and me to play on an equal playing field with the largest corporations and frequently, our sites come out ahead. Why? Quality of content.
The search engines don't care about pretty. They judge you and me by the quality of our content and how well we present it to our visitors. Fancy websites costing thousands of dollars frequently end up far behind a well built information rich site like you and I build. Can you see that learning how all this works should be the first thing on your success list?
The first thing that everyone has to recognize is the big difference between a regular, bricks and mortar business and an online business:
Offline, it's all about "location, location, location." Put your new business where people crowd by... and you're all set. Get your cash register ready!
Online, entrepreneurs fail to grasp the fundamental reality of how people use the web. No one just "passes by". Everyone is searching for "information, information, information".
FACT: Here is the toughest item to swallow about making money online. On average, a person wanting to buy from a website, will visit it 7 times on average before they finally decide to take the plunge, even if the price is right, payment is secure and so forth. People don't trust, they are afraid of being taken. Don't despair.
The section on email marketing further down will cover how to get around this barrier very easily.
The best advice I can give you before you start investigating getting into business online is that you should build an information site on something you really enjoy, be it a hobby, a passion or a life's mission.
If you build on something you really enjoy, you will gladly be staying on top of the latest developments and so forth years down the road. You don't have to be a master writer. It's just that it will come easy when you love the subject.
Are you starting to get the feeling that this is something you can do?
If you are not very keen on the subject of your site, you will quickly get tired of it and your site will look tired and fed up and your visitors will respond accordingly. Also, stay away from subjects that will be out of fashion in a few months.
If your passion is climbing roses, build a site on climbing roses and, years from now, your site will be considered an authority site because you are still interested in the subject. Build a site on something that will soon be out of the public's eye and you will soon run out of traffic. Nobody is looking for that particular item any more. Remember the Rubik's cube, pet rocks and so forth?
Things are starting to fall into place in your mind, aren't they?
There would likely not be much of a demand for the latest Barbie doll, let's say, but I know a lady who is passionate about vintage Barbie dolls and has a booming worldwide business buying and selling old Barbie dolls, clothes, Kens and so forth.
She has the passion and she found a tiny market that can use her expertise.
What is the
greatest obstacle to online success?: Lack of reliable information. It's all very nice to paint glowing pictures of you driving around in a limousine because you make so much money from the internet. The truth is that there is no rocket science involved, just knowledge and very few limos.
Look at the screen shot below. It is the brainstorming tool I use for my sites. Let's say you wanted to start a site on Chihuahua dogs (I just love those little guys). The list below shows a tiny part of hundreds of possible related keyword phrases.
Look at the bottom of the first column from the left, the "value demand" column. If you would choose a common sense keyword phrase like "information on Chihuahuas", you'd be facing a daunting task. Only 26 people world wide ask for that term every month!
On the other hand, look at the term "chihuahuas", the top term. It is searched for over 70,000 times a month world wide! You'd have a much easier time of succeeding using the second phrase, one many people use in their searches.
By the way, would you like to get a complete overview of how all this can be turned into rock solid security for yourself and your loved ones while you do something you love to do? It is critical that you understand the CTPM process. You can read all about it by clicking on the link.
Who can help you with this? This 30 minute video shows how I do it.
How can I have an online business when I have nothing to sell? Amazingly, this is the easiest hurdle to cross.
No matter what kind of business you want to build on whatever subject, something called affiliate marketing can have you set up with an inventory, shipping staff, warehouses full of goods and people to handle every problem that might come up in minutes!
effect, what affiliate marketing does is arrange for you to be the
equivalent of a commission salesperson for almost any company you want
to represent and any product you would be proud to have on your selves
if you were doing this in a bricks and mortar environment.
Almost any company you care to think of has an affiliate program and it is always FREE TO JOIN! you can build your site on your favorite subject and affiliate marketing will set you up with something to sell.
Whoever you represent is responsible for inventory, shipping and so on. If someone goes to your site looking for information on something and they go to where you recommend and buy, you get paid a commission. It's almost as if you had your own warehouse only you don't.
Literally, in minutes, you are an affiliate and you can start selling.
wide an array of products can you sell? Go to Amazon and see the
millions of items they have for sale. It takes only a few minutes to
become an Amazon affiliate and you can sell anything they carry. This
applies to companies selling fabulous watches to ebooks on aquaponics.
"I bought the get rich quick guru books and failed." I don't know what to tell you. Try to get your money back. The internet is full of slick salesmen who promise the world for just a few dollars.
The World Wide Web offers an incredible opportunity for anyone, anywhere willing to work and go slowly. There is no get rich quick. Sorry. But, taking your time, not going too fast and by keeping learning at the forront of what you are doing, you will succeed, whatever success means to you.
Some people say, "What if my site only makes me $200 a month?" The answer to that one is self evident. These sites run by themselves. Once you've learned what you are doing, what's stopping you from building 20 such sites? Not to mention that many sites earn a great deal more than that.
"What do I have to do to quit my day job?" This is a hard fact for people to wrap their heads around. The internet is a river of gold. All you have to do is learn how to tap into it.
There are jobs that can be done online. Do a forum search and you'll gets lots of ideas. The problem is that you are the lowest person on a corporation's totem pole.
When things get tight, they don't think first about cutting people they might have to pay severance to and so forth to. They look at cutting the online people.
There are no collective agreements to protect the onliners and they are usually the first to go. What I keep stressing over aand over is that people should ceate their own jobs. This can be done in your spare time until you can't afford to work for the man anymore.
With the ease of afiliate marrketing, you face no financial risks and it offers the beauty of being able to build a business on something you truly love.
"How can I work from home?" There are many hazards involved in working from home. Maybe the work will involve letting strangers into your home.Maybe the kids are too rambunctious for quiet on the phone and they are too you young to understand. Maybe Jimmy IS pulling Alison's hair :-)
It is everyone's dream to work from home and the internet allows the average person to create their own work from home for the first time in history. It does take a while and effort is required. Affiliate marketing allows you the luxury of building an online presence based on something you love and feel deeply about.
How many people do you know that have the opportunity to build a bricks and mortar business on something they love? What if you love refrigeration equipment and you live in Tuktuyuktuk above the Arctic Circle? Good luck. On the web, just learn the internet business and nothing is out of reach.
How can you work from home? Take your time, learn how all this works, research your idea thoroughly and start building slowly, cautiously and worry free when it comes to taking on new debt.
The internet is the river of gold. Most people are too shy to hardly dip into it with a thimble. I urge you to pull up to its shores with a fleet of tanker trucks :-)
The river doesn't care. It just keeps on flowing.
As mentioned before, the internet is all about information. Your job is to decide on what you want to be known as an expert on, what you love to do and start digging into the dark, moist rich digital soil of the internet.
Still chewing your nails about the statement I made above about the average visitor to a site visits 7 times before buying?
This is where email marketing saves the day. When people visit your site, you do your best to give them free, high value information about what they are searching for. Before they leave, you ask them to sign up for your newsletter, ezine or a free report in exchange for their email address.
What this means is that you now have their permission to visit them once a week or once a month depending on what you decide. This is a great way to build trust.Trust means sales.
Every issue, you give them good information and they get used to you and the advice you give. Before long, when you make a recommendation, they will follow your advice and buy through you.
The 7 visit barrier no longer stands between you and a sale to a happy customer. Email marketing is one of many ways that problems that crop up can be handled efficiently, effectively and for free.
"How can I build a high traffic website?"
I can only tell you what I do. I don't know about what others say. The company I deal with operates like we did in high school.
In school, we would have classes explaining concepts and so forth. Nothing made much sense until we went to the lab and did experiments to put it all into practise.
The company I have used for years is called Site Build It! Why? I have no idea why they chose the name but the quality is pure gold. There are tons of reading to be done as you learn hands on with your own web site.
The picture above about the Chihuahua site is just a small sample of the free tols that come with your buck a day.
The price is about a dollar a day. There is never anything else to by. It includes registration of your domain name, unlimited high quality hosting, forum with other SBI'ers where experience and information is shared.
Ken Evoy, the president and founder of the company is always in the forums helping out and so forth.
"Is it true that you can
succeed on the internet with no investment?" No. It does take effort, sometimes a lot and for others just a little. (I don't consider a dollar a day an investment.)
You have to learn how all this stuff works together to create a happy experience for the web searcher. That's what it's all about. They and the search engines are your ultimate customers.
You have to "sell" your site and its contents to the search engines. They will send you FREE traffic and then you do your best to make sure your site fullfills the needs of your visitor.
You've built your site and it is growing all the time. The search engines have noticed your site and aree sending steadily increasing amounts of FREE traffic. The engines closely monitor what your visitors do.
They measure things like:
Did they stay on your landing page or leave right away? (It's called the bounce rate)
How many pages on your site did they visit? (This is an indication of how good your content is)
How long did they stay on your site?
Did they leave following a link to one of your affiliate providers? (This tells the engines that the visitor views your content as authoritative and that they believe you are offering them a quality solution)
Email marketing allows you to build a business on practically anything and the Site Build It CTPM process makes it simple. It requires work, but when was anything worthwhile that came effort free?
Best wishes always,
P.S. By the way, do you have questions about the Solo Build It Email Marketing process? Go to my email marketing/SBI! Questions page and ask away. The one answering your queries has built at least one Solo Build It Email Marketing site and can expertly clear up any confusion you have.
P.P.S. How much does Solo Build It cost? Less than you spend at the drive through on a small cup of coffee per day.
P.P.P.S. The reason for this page: I have over 300 work from home online income business articles published online, 9 internet business ebooks published at Amazon/Kindle and hundreds of web pages dealing with every aspect of e-commerce. Frantic, desperate people often contact me for help. My readers all deserve a straight answer. I'm just out of seconds in a day. The simple CTPM process is the tool they all need and this page was created to answer the most frequently asked questions: