I am frequently asked, "What's the biggest advantage of membership sites?"
put, they are the route to residual income. Remember that you can build
as many residual income sites as you please. The money adds up quickly.
They are not a new thing. Way back in 1996, Bill Gates said that he estimated they would be a $20-$30 million dollar per year industry.
Just 14 years later, the figure is more like $2 billion dollars annually. Membership sites are big business and despite the worldwide recession, continue to grow in importance. The results have allowed many people to achieve their dreams, but...
.... I have some bad news for you :-( Google does a lot of research and they have found that the average visitor to a website will return to it on average 7 times before buying anything even if your product or solution to their problem suits their needs exactly and your price is excellent.
Keep this information in mind no matter what kind of online business you eventually get into.
People just don't trust, but don't be afraid...
The good news is that there is an easy solution: email marketing. Visitors to sites are encouraged to leave their email addresses so they could be sent free stuff. The central idea here is that they are giving the website owner permission to visit them through their inbox! Done properly, this builds incredible trust very quickly.
This is a great way to get around the awful 7 visit barrier mentioned above.
Most websites have opt-in forms to get people to leave their email address in exchange for a freebie of some sort like a free ebook, report or video. Forms like this one are in common use. They worked for a while, but people quickly got tired of free reports, ebooks and so on.
The minute they see these little boxes, they scramble for the back button. A company named Leadpages changed the whole process.
They suggest that your freebie not be an ebook or report. Instead, they suggest a blueprint, resource or small set of digital tools that the average visitor might find useful. People want something useful and short.
People want instructions, how to and so on. The best example I have seen for something like this was a Youtube video on how to build a picnic table. The instructions were very good.
At the end, he asked people to swap their email address for a simple, 1 page PDF list of materials they would need to bring to the lumber yard to build their own picnic table. The idea worked great.
People want something simple like a plan, a blueprint or a simple list. This is what Leadpages teaches you how to do.
And now, for the real magic. Instead of a little plain, boring opt-in form like the one above, a company named LeadPages introduced a whole new ball game. If you visited a winter vacation website, would you be more tempted to fill in a plain little form like the one above or the Leadpages example below?
Uh-huh, I thought so. Remember that all these squeeze pages open in a full screen representation like this.
The next example was created by someone who has a website dealing with comic books. Beautiful, isn't it?
The one below is one of their top performers that gets a really good click through rate.
Anything can be changed with a couple of mouse clicks. Background images, styles of boxes, which information is asked for and so on.
This one is my personal favorite and gives me a great CTR. Give it a moment to load the video. You can change the video to anything you like. Imagine a gardening site with flowers waving in the wind, an aircraft site with airplanes floating above the clouds or ... well.. you get the idea.
Most people are not aware of the 7 visitor phenomenon that Google found and it kills their dream of independence and freedom. They work and work to build a great site, they get traffic and little money comes in because they are not aware of and dealing with that 7 visit phenomenon.
Opt-ins are a brilliant and fun way to build trust and Leadpages offer the best in cutting edge squeeze page technology for about a dollar a day.
By the way, would you like to see more of what Leadpages can do to help you achieve your dreams like they did for me? The best way for me was to sign up for one of their 2 free weekly live webinars. You can reserve your spot here.
NOTE: What I liked the most is that you don't have to be one of their customers to gain immense benefit from what they teach.
membership site is, by and large, one that charges subscribers a monthly
fee to access its website. But charging a monthly fee isn't the only
game in town - another perfectly viable business model is to allow
members to join for free, but to monetize the site through special
subscriber offers made each time the member logs in.
Whichever membership model you choose, you will need a few things in place to get the results you want:
* A domain and hosting
* An autoresponder
* Membership site software
* Content to regularly post to the site
I can't overestimate the importance of the information below regarding the size of the market that is open to us FREE!
6 billion people!!
That’s how many people carry cell phones around the world, according to the U.N. That’s roughly 86% of the world population. Only about 75% of these same people have toilets! WHAT A MARKET!! People with laptops and PC's are fewer, but still represent an incredible market that is free to anyone who wants to get on board the River of Gold, the World Wide Web.
Amazingly, even with these incredible numbers, many marketers and business owners still ignore the phenomenal opportunity this presents to build an online business in almost ANY niche! If you are looking to make money for yourself, the internet is by far the safest and easiest way for you to do so. You can build from home, risk free and in your spare time. How sweet is that?
Domains and hosting, and autoresponders, are beyond the scope of this article. We will consider the membership site software you can use and the content you need to post.
Membership site software
There are dozens of options - from the plugins that you can add to a WordPress blog, through newbie-friendly programs like Easy Member Pro, right up to powerful scripts such as Login Frequency Marketing. There is software available to suit every pocket - even one or two free options.
Why are membership sites so popular?
The Internet has become synonymous with 'free'. People expect information to be available for free and sites like Wikipedia are happy to provide that service. However, people have also come to realize that with free information there is relatively little quality control. If they want good, premium content then they know that they will sometimes have to pay for it.
In addition, people like the idea of belonging to an exclusive club, and these sites can offer the kind of exclusivity that they crave.
Of course, no site will survive for long if it doesn't provide those things: great, fresh content and a sense of belonging.
The advantages to building membership websites
One of the problems with Internet marketing as it is generally practiced is that you constantly need to find new customers and make new sales. You can have a great month and sell a lot of the latest big launch product, but what do you do next month? Or the month after? The wheel has to be reinvented over and over again.
With a membership site, you remove most of that ongoing stress. You do
your job of selling the memberships and then they pay you month in,
month out, automatically. You don't have to ask for the money - your
payment processor just takes it - and you never need to remind anyone to
Although there will be a number of people who will unsubscribe and cancel their subscriptions each month, on the whole most will stay.
The industry average is reckoned to be that members stay for about 4 months, but many of the quality membership sites expect their members to stick around a lot longer than that!
The result is that you work once to set up the site to begin with and then again to attract members in, but after that the financials of your business will be based on residual earnings - in other words, once they've started paying, they'll keep on.
Residual income is the sweetest money of all and can quite literally last for years with no extra effort on your part.
Of course, with a membership site you do have to add new content, or provide some kind of service to keep your members interested.
If you have a site based on the use of a piece of software you've written or had created for you, your ongoing input may be negligible after the initial set up, but if you are providing information, you will need to develop a routine for creating new stuff for your members on a regular basis.
Many people ignore the power of membership sites to build themselves a very useful income, but to do so is a folly. After all, 100 members paying just $9.99 per month amounts to $1000 a month and may only require you to write a new article each week.
Some membership sites are even set up so that the members themselves create the ongoing content. Recipe sites, for example, encourage members to post new recipes for all to see, and to participate in discussion forums that only members can access. The site owners can charge a nice monthly fee, but in actuality don't have to create any content at all.
By the way, do you want to find out what proper keyword research combined with the other sections in this course will yield? See what membership sites results you can expect using the SBI! service.
These Will Give You An Unfair Advantage:
Lesson 1: Keyword Research - Effective online marketing is all about getting maximum returns from all of your efforts and keyword research is the way you do that - it focuses you on what counts instead of randomly writing and building websites that are not cohesive or targeted.
Lesson 2: Niche Marketing - One of the big success secrets is to concentrate your efforts on a monetizable niche market. So what is niche marketing and how do you find a niche that you can make money from?
Lesson 3: Information Products - Creating and selling your own information products is a very viable method of building an online business - and can be an extremely profitable one too. Before we look into the ways that you - or anyone - can start to create your own information products, we first need to define what information products actually are.
Lesson 4: Search Engine Optimization - What makes Google, or any other search engine for that matter, put some sites right up at the top of the first page of their search results listings, while other sites struggle to even get into the index?
Lesson 5: Affiliate Marketing - Affiliate marketing is an alluringly simple idea: you show an offer from
a third party company to your website visitors or newsletter readers
and if they click through and buy, you get an agreed commission. Those
commissions can be anywhere from ...
Lesson 6: Private Label Rights -Private label can really be like magic: someone else does all the hard work in writing and then for a tiny outlay you can buy the rights to do almost anything you want with the product.
Lesson 7: Membership Sites - Membership sites are big business and despite the worldwide recession, continue to grow in importance.
Lesson 8: Traffic Generation - A website on its own is like a store at the wrong end of a one-way street: it can be the most wonderful thing that you can possibly create, but with no passing trade the sound of the tumbleweed will be louder than that of the cash register.
Lesson 9: Article Marketing - Article marketing is about leveraging the effort you've put into creating an article in the first place and getting as much benefit from it as possible. You do that by syndicating your article for other people to use, with the condition that every time they publish it on their website, they also include a resource box that you specify.
Lesson 10: Email Marketing - Legitimate email marketing can be very profitable, but the most successful, and ethical email marketers go to great lengths to ensure that they are only sending emails to willing recipients and that their emails comply with local regulations such as the American Can-Spam act.
Whatever your current online marketing business model, consider
adding a membership site or two to your stable of Internet properties.
Your residual income will skyrocket and your workload may well be lower
than you ever imagined possible.
Whatever you do to make money online, it is certain that you will need to find the right software for your articles, blog posts and web pages. Ignore it at your peril.
to get started is a tough one to contemplate. The service I use is
called SBI! It has been referred to as the MBA of the internet. Many
universities offer it as a course. They include all the training, tools
mentioned in these lessons, web hosting, domain name and everything you
need to succeed. The cost? Less than a dollar a day. Never anything else to buy. Ever.
Does it work? This is my site. It is built around the keyword phrase 'home online incomes'.
Doing a Google search today, it comes up as #2 against 417,000,000 competitors (the number on the top left). This thing works. It does require effort, however. This is not a get rich quick thing.
dollar a day + your desire to succeed + some effort = knowledgeable
access to the greatest, richest market that has ever existed and it is
yours for the plucking for free.
The quality of your future has never been so in your hands as right now. Decide to take action. Get started today.
Best wishes always,
P.S. By the way, do you want to find out what your properly guided membership sites research combined with the other sections in this course can create for you? See what membership sites results you can achieve using the Solo Build It! service.