Free Traffic Generation - Traffic is the lifeblood of the Internet and traffic generation is what drives Internet marketing.
A website on its own is like a store at the wrong end of a one-way street: it can be the most wonderful thing that you can possibly create, but with no passing trade the sound of the tumbleweed will be louder than that of the cash register.
Search engine optimization is mainly done to entice Google to send your site free traffic from its natural searches, but search engine traffic isn't the only game in town. There are lots of other ways to get people to visit your site.
There is an ongoing argument among the expert marketers - which is more important, getting traffic or converting that traffic into paying customers? On the one hand you can't convert what you don't have, but on the other, all the traffic in the world is useless if it doesn't turn into buyers.
The reality is that they are not at odds at all - they are simply two sides of the same coin.
It should be simple. Go and tell people about your whizzy new website and they'll come take a look. It is called advertising. Unfortunately it isn't that easy - or simple. You can tell how hard it really is by taking a quick look inside any of the big Internet marketing forums. It should be straight forward , but it isn't. The reason?...
.... I have some bad news for you :-( Google does a lot of research and they have found that the average visitor to a website will return to it on average 7 times before buying anything even if your product or solution to their problem suits their needs exactly and your price is excellent.
Keep this information in mind no matter what kind of online business you eventually get into.
People just don't trust, but don't be afraid...
The good news is that there is an easy solution: email marketing. Visitors to sites are encouraged to leave their email addresses so they could be sent free stuff. The central idea here is that they are giving the website owner permission to visit them through their inbox! Done properly, this builds incredible trust very quickly.
This is a great way to get around the awful 7 visit barrier mentioned above.
Most websites have opt-in forms to get people to leave their email address in exchange for a freebie of some sort like a free ebook, report or video. Forms like this one are in common use. They worked for a while, but people quickly got tired of free reports, ebooks and so on.
The minute they see these little boxes, they scramble for the back button. A company named Leadpages changed the whole process.
They suggest that your freebie not be an ebook or report. Instead, they suggest a blueprint, resource or small set of digital tools that the average visitor might find useful. People want something useful and short.
People want instructions, how to and so on. The best example I have seen for something like this was a Youtube video on how to build a picnic table. The instructions were very good.
At the end, he asked people to swap their email address for a simple, 1 page PDF list of materials they would need to bring to the lumber yard to build their own picnic table. The idea worked great.
People want something simple like a plan, a blueprint or a simple list. This is what Leadpages teaches you how to do.
And now, for the real magic. Instead of a little plain, boring opt-in form like the one above, a company named LeadPages introduced a whole new ball game. If you visited a winter vacation website, would you be more tempted to fill in a plain little form like the one above or the Leadpages example below?
Uh-huh, I thought so. Remember that all these squeeze pages open in a full screen representation like this.
The next example was created by someone who has a website dealing with comic books. Beautiful, isn't it?
The one below is one of their top performers that gets a really good click through rate.
Anything can be changed with a couple of mouse clicks. Background images, styles of boxes, which information is asked for and so on.
This one is my personal favorite and gives me a great CTR. Give it a moment to load the video. You can change the video to anything you like. Imagine a gardening site with flowers waving in the wind, an aircraft site with airplanes floating above the clouds or ... well.. you get the idea.
Most people are not aware of the 7 visitor phenomenon that Google found and it kills their dream of independence and freedom. They work and work to build a great site, they get traffic and little money comes in because they are not aware of and dealing with that 7 visit phenomenon.
Opt-ins are a brilliant and fun way to build trust and Leadpages offer the best in cutting edge squeeze page technology for about a dollar a day.
By the way, would you like to see more of what Leadpages can do to help you achieve your dreams like they did for me? The best way for me was to sign up for one of their 2 free weekly live webinars. You can reserve your spot here.
NOTE: What I liked the most is that you don't have to be one of their customers to gain immense benefit from what they teach.
There you'll find people constantly complaining that Internet
marketing doesn't work and that they've wasted years doing everything
they were told, building the exact sites that the guru's methods told
them to; and yet they still failed to make any money.
When you scratch under the surface you almost always find that yes, they did do everything right, but the methods they were taught fell short at the important part.
doing great on and off page SEO to claim high Google rankings that will
send free traffic your way is still and will probably always remain the #1 traffic generation method. But it isn't the only one.
The second most effective way to keep that traffic generation flowing is to build a list. Too many Internet marketers forget that the cost in time, money and effort of getting a person to visit your site can be quite substantial. So it is crazy to let someone visit your site, do nothing while they are there and then leave. That's a total waste.
Every website should have some means of capturing the email address and name of at least some of those 'lost' visitors so that you can hopefully persuade them to stop by again at a later date.
Once you have their contact details, by means of an opt in form on your site that is linked to an autoresponder, you don't have to pay an acquisition cost for them ever again. Each time you email them with a new enticement to come back to your site they are your own free traffic generated by you.
The third favorite traffic generation strategy is currently article marketing. Writing articles that other people can use on their websites may sound odd, but in practice it can be very effective. The deal is that when they use your article they agree to display a short ad below it - called your resource box - that you write in such a way as to make clicking a link through to your site an attractive proposition.
Each article you write may only generate a few clicks, but get enough of them out there working for you and you'll build up a steady stream of traffic that you'll never be able to turn off.
Article marketing isn't as effective a traffic generation method as it once was, but many Internet marketers still swear by it and base their entire traffic generation strategies on it.
Generating a constant flow of traffic is where your online business starts and ends. Learning its importance and how to do it in the most effective ways is what separates the people who complain that Internet marketing doesn't work for them from those of us who make a great living.
P.S. By the way, do you have any questions about free traffic generation, bought traffic, website tools and about the CTPM process? Go to my traffic generation answers page and ask away.
Free traffic generation can be a little tricky to understand and when you throw the Google search engine into the mix, it can get to be a little much.
Click on the link. You can use:
Good luck and best wishes always!