Free Google Search Engine Marketing Website Building Programs - Are They Advisable?

I am frequently asked, "Is it advisable to use the free Google search engine marketing website building programs found on the internet to create a website?"  How many times have we been disillusioned, disappointed and discouraged in the past with websites that seem to offer free products or services, but in fact, do not. Is this the case with free search engine programs?

Search Engine Marketing – The Absolute Basics

Before anything else, let us define what we mean by free website building programs. They are places on the web that promise you the opportunity to build a website of any kind at no charge.

Most websites are people’s attempts at starting a business of their own. This involves search engine marketing and for that you need a few very basic things. Before you invest a bunch of time in a free one:

  1. Get an absolute guarantee that you will able to access your site and be able to change anything on it you desire at any time.
  2. Insist on retaining complete control over what your site is about and it’s general content theme.
  3. Make sure that there will never be any extra things to buy like necessary “add on’s” that would be critical to the success of your site. Free would no longer be free.
  4. Demand to see actual examples of sites using this free software and be able to contact the site owners.
  5. Resolve to find out beyond any doubt that they are properly “firewalled” so that nobody can access and damage or steal information from your site. Also...

.... I have some bad news for you :-(  Google does a lot of research and they have found that the average visitor to a website will return to it on average 7 times before buying anything even if your product or solution to their problem suits their needs exactly and your price is excellent.

Keep this information in mind no matter what kind of online business you eventually get into.

People just don't trust, but don't be afraid...

The good news is that there is an easy solution: email marketing. Visitors to sites are encouraged to leave their email addresses so they could be sent free stuff. The central idea here is that they are giving the website owner permission to visit them through their inbox! Done properly, this builds incredible trust very quickly.

This is a great way to get around the awful 7 visit barrier mentioned above.

Most websites have opt-in forms to get people to leave their email address in exchange for a freebie of some sort like a free ebook, report or video. Forms like this one are in common use. They worked for a while, but people quickly got tired of free reports, ebooks and so on.

The minute they see these little boxes, they scramble for the back button. A company named Leadpages changed the whole process.

They suggest that your freebie not be an ebook or report. Instead, they suggest a blueprint, resource or small set of digital tools that the average visitor might find useful. People want something useful and short.

People want instructions, how to and so on. The best example I have seen for something like this was a Youtube video on how to build a picnic table. The instructions were very good.

At the end, he asked people to swap their email address for a simple, 1 page PDF list of materials they would need to bring to the lumber yard to build their own picnic table. The idea worked great.

People want something simple like a plan, a blueprint or a simple list. This is what Leadpages teaches you how to do.

And now, for the real magic. Instead of a little plain, boring opt-in form like the one above, a company  named LeadPages introduced a whole new ball game. If you visited a winter vacation website, would you be more tempted to fill in a plain little form like the one above or the Leadpages example below?

Uh-huh, I thought so. Remember that all these squeeze pages open in a full screen representation like this.

The next example was created by someone who has a website dealing with comic books. Beautiful, isn't it?

The one below is one of their top performers that gets a really good click through rate.

Anything can be changed with a couple of mouse clicks. Background images, styles of boxes, which information is asked for and so on.

This one is my personal favorite and gives me a great CTR. Give it a moment to load the video. You can change the video to anything you like. Imagine a gardening site with flowers waving in the wind, an aircraft site with airplanes floating above the clouds or ... well.. you get the idea.

Most people are not aware of the 7 visitor phenomenon that Google found and it kills their dream of independence and freedom. They work and work to build a great site, they get traffic and little money comes in because they are not aware of and dealing with that 7 visit phenomenon.

Opt-ins are a brilliant and fun way to build trust and Leadpages offer the best in cutting edge squeeze page technology for about a dollar a day.

By the way, would you like to see more of what Leadpages can do to help you achieve your dreams like they did for me? The best way for me was to sign up for one of their 2 free weekly live webinars. You can reserve your spot here.

NOTE: What I liked the most is that you don't have to be one of their customers to gain immense benefit from what they teach.

Free Google Search Engine Marketing Website Building Programs

Many things go into the building of a successful website. Some people go out and buy traffic which is done on Google or Facebook and so on. This is not free and can be quite risky.

The best kind is called organic traffic. It is free.Does it work? It got YOU here, didn't it.

Don’t let yourself be fooled by pretty pictures. Many so called free website offers show magnificent, breath-taking images for their sites. What do the really successful places have?

Look at the Google search page. Just a few words.

Look at the Firefox Home Page. Very plain, all business.

The most successful website building software in the world is called SBI and their home page is… you guessed it, really plain.

What about Amazon?

Free Google Search Engine Marketing Website Building Programs: Certainly, we get what we pay for. On the other hand, there are some mighty tempting offers on some mighty pretty websites offering all kinds of freebies.

Many people have found that with the freebies, they ended up with something that really didn't please them. There are also other considerations when embarking on building a free website.

What's the catch?

It costs money to operate a web hosting company. The more traffic your site gets (its called bandwidth), the more it costs them. These companies have to recoup their costs somehow. Many sites hook you with free offers, but in no time, there are add-on costs for standard features that you would naturally want on your site.

  1. Free search engine marketing website building programs usually have many "holes" in them that leave you with a stale looking site with little appeal to both your visitors and the search engines.
  2. With most of the free website building programs, you do not have ultimate control of your site contents. A while back, Squidoo.com decided that they didn't want any more weight loss sites so it cancelled most of those it had in stock. Many people lost thousands of hours of work. No, they had no choice. It is all in the Terms of Service agreement. There are also copyright issues with what you produce. Some places hold the rights to your site.
  3. Internet marketing requires you to be flexible in how you show off the things you are selling. Some free sites have very strict rules about different marketing techniques and some insist you buy extra programs only from them.
  4. Website design is something that is very personal. You want your business to have your look. With some free search engine marketing website building programs, there are very strict guidelines that you have to follow.
  5. You will need domain name registration facilities and for this you want a unique url which you don't get with the freebies. You want to be able to change anything on your site at any time. This is called a content management system. You must make sure you have this freedom before investing a lot of time on your business.
  6. The prospect of free web templates is attractive, but the choice is rather limited. Later, when you decide you want a better look, you find you either can't change to another look or really nice ones are extremely expensive.
  7. E commerce is a wonderful way to earn a living from home and there are many ways to make money on a site. Some of the free search engine marketing website building programs limit the ways you can make money.

Search Engine Marketing – Search Engine Optimization

The ecommerce website builder you use must be flexible and be made in such a way that it will attract free organic traffic from the search engines. This is called search engine optimization. If you are not allowed to do certain things, it could doom your enterprise to failure before you start.

Website marketing opens up the largest market to you that has ever existed, the World Wide Web. Make sure that you are free to pursue your goal of financial independence.

Free Google Search Engine Marketing Website Building Programs:  Although the free search engine marketing website building programs seem really attractive, they pale in comparison to what a good, plain and highly successful website building program company will charge. Is it worth paying a few dollars a month for something that has the potential to make you a good living from home? You decide.

By the way, do you want to get more information on search engine marketing website building programs? View this short search engine marketing video on building a highly profitable website. It is about SBI, the company I mentioned above. The one I use exclusively for my online search engine marketing business.

How much is it? The price of a cup of coffee per day. Never anything else to buy, ever.  If you are really serious about creating security for yourself and your loved ones, check it out. You won't be asked for your email or anything. No pop-ups, no nothing. Just plain information.

Tools? See for yourself.

To learn more about free search engine marketing website building programs, feel free to look through my website.

See what Oprah had to say about the business without boundaries lifesyle that SBI makes possible.

Free Google search engine marketing website building programs. Not all they are cut out to be. The best online package is yours for the price of a cup of coffee a day and some effort on your part.

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