How to build a site with Wordpress:

"If You're The Kind Of Person Who Wants To Break Free From The Daily Work Grind, If You Want To Do It By Learning To Build A Site With Wordpress  And If You Want To Do It To Finally Get What You Want In Life...Then Set Yourself Free Using This Amazing 4 Step Business Model!

What you need to know in order to attract tons of FREE organic traffic.

  • You do critical research on search terms and so on to decide on the theme and name of your site.
  • Then, you create high quality content on your Wordpress site.
  • This will get noticed by the search engines and they will send more and more tightly focused traffic as your site grows and proves itself to be worthy of being on the first page of the results page.
  • The quality of the information presells your visitors on the idea that yours is the expert site on whatever term they entered into the search box.
  • They either buy from you directly if you have your own product to sell or they will click to somewhere you recommend. This is the monetizing part of the business model.

This is called the CTPM business model and ALL successful Wordpress sites use it. It works whatever your site is about. But...

.... I have some bad news for you :-(  Google does a lot of research and they have found that the average visitor to a website will return to it on average 7 times before buying anything even if your product or solution to their problem suits their needs exactly and your price is excellent.

Keep this information in mind no matter what kind of online business you eventually get into.

People just don't trust, but don't be afraid...

The good news is that there is an easy solution: email marketing. Visitors to sites are encouraged to leave their email addresses so they could be sent free stuff. The central idea here is that they are giving the website owner permission to visit them through their inbox! Done properly, this builds incredible trust very quickly.

This is a great way to get around the awful 7 visit barrier mentioned above.

Most websites have opt-in forms to get people to leave their email address in exchange for a freebie of some sort like a free ebook, report or video. Forms like this one are in common use. They worked for a while, but people quickly got tired of free reports, ebooks and so on.

The minute they see these little boxes, they scramble for the back button. A company named Leadpages changed the whole process.

They suggest that your freebie not be an ebook or report. Instead, they suggest a blueprint, resource or small set of digital tools that the average visitor might find useful. People want something useful and short.

People want instructions, how to and so on. The best example I have seen for something like this was a Youtube video on how to build a picnic table. The instructions were very good.

At the end, he asked people to swap their email address for a simple, 1 page PDF list of materials they would need to bring to the lumber yard to build their own picnic table. The idea worked great.

People want something simple like a plan, a blueprint or a simple list. This is what Leadpages teaches you how to do.

And now, for the real magic. Instead of a little plain, boring opt-in form like the one above, a company  named LeadPages introduced a whole new ball game. If you visited a winter vacation website, would you be more tempted to fill in a plain little form like the one above or the Leadpages example below?

Uh-huh, I thought so. Remember that all these squeeze pages open in a full screen representation like this.

The next example was created by someone who has a website dealing with comic books. Beautiful, isn't it?

The one below is one of their top performers that gets a really good click through rate.

Anything can be changed with a couple of mouse clicks. Background images, styles of boxes, which information is asked for and so on.

This one is my personal favorite and gives me a great CTR. Give it a moment to load the video. You can change the video to anything you like. Imagine a gardening site with flowers waving in the wind, an aircraft site with airplanes floating above the clouds or ... well.. you get the idea.

Most people are not aware of the 7 visitor phenomenon that Google found and it kills their dream of independence and freedom. They work and work to build a great site, they get traffic and little money comes in because they are not aware of and dealing with that 7 visit phenomenon.

Opt-ins are a brilliant and fun way to build trust and Leadpages offer the best in cutting edge squeeze page technology for about a dollar a day.

By the way, would you like to see more of what Leadpages can do to help you achieve your dreams like they did for me? The best way for me was to sign up for one of their 2 free weekly live webinars. You can reserve your spot here.

NOTE: What I liked the most is that you don't have to be one of their customers to gain immense benefit from what they teach.

If you definitely want to create security for yourself, if you would preferably like to build it in your spare time initially and obviously you want to be able to learn how to do all this risk free, then reading this short article to the very end could be the most productive 2 minutes you spend this year.

As you scan every word of this article, you will adopt a new way of thinking. Maybe this can work for me. This is what I have been looking for. Clearly, nothing can beat earning income from home. Maybe this is the ticket to freedom!

A true story...

First of all, what basics does a successful online business need?

What does Wordpress create? It is a website that attracts people that are interested in the same things.

  • They read
  • They leave comments
  • They learn 
  • They instruct
  • They exchange opinions

and so forth. They are a great asset to the internet.

Build a site with Wordpress - Traffic

Where do your visitors come from?

What is it about your site that attracted them?

How did they know how to find you?

You have to start by deciding on a Wordpress site concept. The beauty of all this is that you decide what your site will be about. Pick something you really enjoy. The World Wide Web marketplace is large enough to bring success on almost any subject. Knowledge is the key.

First and foremost, your site has to be attractive to the search engines and I'm not talking about fancy, dancing girls, fireworks and glittery Vegas kind of attractive. Like I mentioned above, the internet is all about quality information.

The problem is that there are millions of websites out there on every subject imaginable. What you want to do is find a niche that is small and that you can dominate.

Weight loss is a horribly overcrowded niche. You would have a heck of a time to get even a small toe hold in it. But, if you created a Wordpress site on a sub-subject like thigh fat or double chins, you would have a great chance of success.

It would be a new day...

The search engines are always monitoring everything about your site and the traffic they send to it. What do they monitor? There are hundreds of things they watch for. Here are a few:

  • Did the visitors get to your site through paid traffic or free, organic traffic from the engines?
  • How long do the visitors linger on your site? (The longer the better. It tells the engines that the theme of your site concept is well covered).
  • What percentage of the visitors sign up for your ezine or newsletter? (If lots sign up, it means your site is good).
  • Where do your visitors go when they leave? Do they go about their business or do they go to a vendor you recommended? (This means you are the go-to site for the search term.)

Can you see where it is critically important for you to know how all this comes together? You are beginning to feel that this is something you can do, that it is just basic common sense.

Build a site with Wordpress - Tools

  • How do you find out all this stuff about where to send customers and so forth?
  • What if you have nothing to sell?

This is the beauty of the internet. You can build the inventory for a  business on almost anything in minutes. It's called affiliate marketing. Basically, you sign up with almost any company you want to represent and voila!, you are a business with things to sell.

The effect is the same as if you were a commission salesperson for the company. Almost all companies have affiliate programs. They are always free to join. How would you like to have all the assets of Amazon or Home Depot at your disposal to sell? The sign up takes just a few minutes.

Affiliate marketing is a "no" kind of business. Imagine!

  • No employees
  • No risk
  • No inventory to carry
  • No shipping
  • No collection of money
  • No handling returns
  • No dealing with customers.

The companies handle all that.

Your site attracts targeted traffic, you presell them on the idea that you are an expert in the field and that you can be trusted to suggest good solutions to whatever they came searching for.

To get a running start at this you need the proper tools. What can they bring to you? Invaluable information.

Even choosing the basic site concept is extremely important, like the wording of the site's name on the internet.

For example, let's say you wanted to build a site with Wordpress based on little Chihuahua dogs. What could possibly be involved in choosing a name for a Chihuahua dog site?

Examine the screen shot below:

Follow the first column under the value demand heading. It shows the global, monthly demand for each term. If, not knowing any better, you based your site on the term "information on Chihuahuas", you'd have a great chance to conquer that term which has a bank vault cracking demand of 26.

On the other hand, if you based your site on the top term "chihuahuas", you'd be looking at a visitor potential of over 70,000 visitors.

Can you see how valuable the proper tools would be?

Here's a short video explaining its value in more detail...

Build a site with Wordpress - How this all fits together

This critical research can be done for any site concept you want to pursue from vintage Barbie dolls to multimillion dollar medical imaging machines. It all starts with someone looking for something, they get directed to the right place and the whole process ends happily for everyone with a purchase.

Here's a quick example of the perfect ending after you learn how to build a site with Wordpress. I'm going to use the Chihuahua dog example from above. I just love those little critters :) The process is the same whether we are talking about Chihuahuas, cheese making videos or specializing in Disney World themed wedding packages. 

It all revolves around information.

Here we go...

Let's say Betty in New York is looking for a winter coat for her Chihuahua named Goose. Don't ask.

She enters the search term "Chihuahua winter coats" and presses enter. You've done your homework and she ends up on your site. Because of the nature of her search, she ends up directly on a sub page on your site dealing with Chihuahua clothes.

You are an affiliate for several Chihuahua clothes manufacturers so she marvels at your selection. As she's looking around, she sees a link that says "Things you should know before buying clothes for your Chihuahua".

She had never thought much about that so she clicks on the link and, because your site is a treasure chest of information on the internet, she ends up on another page on your site just dripping valuable information about dog clothes.

As she reads, she is taken aback by how little she knew and how much you, the expert site knows. She reads all through it and clicks back to the clothes page.

As she is looking over the selection, she notices a navbar on the site that are links to other pages on your site. There is information on Chihuahua diseases, nutrition, grooming, training and many other subjects.

She reads and reads the blog posts before going back to the clothes page and clicks out again when she sees another interesting link.

She spends more time than she had planned on, but she is as happy as a clam. She knows so much more about taking care of her beloved little "Goose", don't ask;-) There is gratitude in her heart for having found your site.

  • She bookmarks your site. She will be back.
  • Finally, she orders an outfit from one of the companies you are an affiliate for.
  • She buys a trial bottle of Chihuahua vitamins you recommended on your dog well being page and which comes from another company you are an affiliate for.
  • She is undecided about the cute little Chihuahua poster bed, though. She'll be back for it.
  • She also signed up for your Chihuahua Lovers newsletter.

Conclusion: You have just been taken through a perfect internet  business transaction and you know what? The search engines have been lurking in the darkness, monitoring everything on your Chihuahua Wordpress site and are they impressed!

Someone looked for something and she not only spent a lot of time getting information from your site, she also bought from you, a sign of a satisfied searcher, indeed! She also signed up for your newsletter (yes, the engines see all this)

That gets you big kudos.

You will quickly get a lot more traffic from the engines and they will always be monitoring.

By the way, would you like to learn more about how to turn a Wordpress platform into a thriving online enterprise? Go to my Wordpress/Solo Build It! For Wordpress page to learn more about the process and how to go about it.

Wordpress is an incredible platform and I hope I was able top show you how to set up your site to get lots of traffic and how to please your visitors and the engines.

Good luck!

Best wishes always,

P.S. How much does the ecommerce education and tools I use cost? About the price of a small cup of coffee at the drive through per day. A little less than a dollar.

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