Search Engine Optimization: Certainly, mastering this art will allow
your online income to soar, your dreams will be well within reach.
What makes Google, or any other search engine for that matter, put some sites right up at the top of the first page of their search results listings, while other sites struggle to even get into the index? Obviously, being at the top of the list is where the money is, but there is so much conflicting information about how to get there that it is no wonder you have not enjoyed the success you so desperately desire and the results you yearn for. But first...
.... I have some bad news for you :-( Google does a lot of research and they have found that the average visitor to a website will return to it on average 7 times before buying anything even if your product or solution to their problem suits their needs exactly and your price is excellent.
Keep this information in mind no matter what kind of online business you eventually get into.
People just don't trust, but don't be afraid...
The good news is that there is an easy solution: email marketing. Visitors to sites are encouraged to leave their email addresses so they could be sent free stuff. The central idea here is that they are giving the website owner permission to visit them through their inbox! Done properly, this builds incredible trust very quickly.
This is a great way to get around the awful 7 visit barrier mentioned above.
Most websites have opt-in forms to get people to leave their email address in exchange for a freebie of some sort like a free ebook, report or video. Forms like this one are in common use. They worked for a while, but people quickly got tired of free reports, ebooks and so on.
The minute they see these little boxes, they scramble for the back button. A company named Leadpages changed the whole process.
They suggest that your freebie not be an ebook or report. Instead, they suggest a blueprint, resource or small set of digital tools that the average visitor might find useful. People want something useful and short.
People want instructions, how to and so on. The best example I have seen for something like this was a Youtube video on how to build a picnic table. The instructions were very good.
At the end, he asked people to swap their email address for a simple, 1 page PDF list of materials they would need to bring to the lumber yard to build their own picnic table. The idea worked great.
People want something simple like a plan, a blueprint or a simple list. This is what Leadpages teaches you how to do.
And now, for the real magic. Instead of a little plain, boring opt-in form like the one above, a company named LeadPages introduced a whole new ball game. If you visited a winter vacation website, would you be more tempted to fill in a plain little form like the one above or the Leadpages example below?
Uh-huh, I thought so. Remember that all these squeeze pages open in a full screen representation like this.
The next example was created by someone who has a website dealing with comic books. Beautiful, isn't it?
The one below is one of their top performers that gets a really good click through rate.
Anything can be changed with a couple of mouse clicks. Background images, styles of boxes, which information is asked for and so on.
This one is my personal favorite and gives me a great CTR. Give it a moment to load the video. You can change the video to anything you like. Imagine a gardening site with flowers waving in the wind, an aircraft site with airplanes floating above the clouds or ... well.. you get the idea.
Most people are not aware of the 7 visitor phenomenon that Google found and it kills their dream of independence and freedom. They work and work to build a great site, they get traffic and little money comes in because they are not aware of and dealing with that 7 visit phenomenon.
Opt-ins are a brilliant and fun way to build trust and Leadpages offer the best in cutting edge squeeze page technology for about a dollar a day.
By the way, would you like to see more of what Leadpages can do to help you achieve your dreams like they did for me? The best way for me was to sign up for one of their 2 free weekly live webinars. You can reserve your spot here.
NOTE: What I liked the most is that you don't have to be one of their customers to gain immense benefit from what they teach.
Each search engine operates a complex algorithm.
"Aha!" you say. This stuff is so complicated because of these algorithm things. Decidedly, this all seems the realm of the most intelligent rocket scientists, but it can be boiled down to a simple explanation. Take a deep breath and relax. We will boil all this down to a simple explanation.
An algorithm is a huge formula that takes into account dozens, or perhaps even hundreds of factors. Ever since search engines began, website builders have been trying to work out which of the myriad factors are important and which can be safely ignored.
Every once in a while someone manages to reverse engineer Google or one of the others enough to find that one, two, or a combination of several factors are currently flavor of the month. When they find this golden information, websites spring up everywhere that try to exploit the new SEO knowledge, to 'game' Google into giving them top rankings.
Let's blow away some of the smoke screens out there and lets take aim at that fear and confusion that has kept you from success.
Search engine optimization is big business because high rankings directly equate to free high traffic that can then be turned into cash.
Google and the other search engines tend to show 10 listings by default after someone performs a search, and most people only bother to look down the first page they see.
It is absolutely a tribute to the effectiveness of the search engines that most searchers are very satisfied by the results they get from the page #1 search results. However, if your site is ranked at #11 it will get significantly less traffic than if it was at #10.
In fact, the number of people who click through the listings diminishes very quickly as you move down the ranks. On average, it is calculated that 42% of searchers click the #1 listing on any given keyword search, 12% click on #2, 8.5% on #3 and 6% on #4.
On my 22-inch monitor, on pages where Google puts three paid ads on top of the natural organic search results, I can only see four listings without scrolling the screen. This small 'window' is called the 'above the fold' area of the page and accounts for two-thirds of all click traffic.
In addition, when you factor in Google's own statement (in early 2008) that as many as 14% of their clicks are on paid ads and 86% of clicks are on organic search results, you begin to see why search engine optimization is so important.
You have to know how to build your site to be extremely useful to the end user, the person searching on the web. The algorithms mentioned above measure everything from how long a person stays on your site, how many pages they look at, did they find a solution by buying something and so on. There are hundreds of criteria.
So what is a person to do? Build content for your site that is very relevant to the search term. Think of helping your visitor first.
can tell a poor site right away. The moment you click on its link, you
are bombarded by sales item after sales item. There is no worthwhile
information for you. You quickly pound the back button and are gone.
Search engine optimization breaks down into two quite distinct areas: on-page and off-page optimization.
With on-page SEO, the aim is to make your web page as attractive to the search engines as possible for as many factors as possible. These factors tend to be ones that lend a web page authority and credence and are not generally too much concerned with the look and feel of the site. Pretty does not sell. Quality of information does.
Nobody knows for sure which factors are important at any one time, and the search engines are certainly not going to tell us, but some elements of a page seem to count more than others:
For example, all the following elements should be present and should include the page' principle keyword in your search engine optimization:
* The title tag of the page
* The URL of the page
* The page's primary headline (as indicated in the HTML by the H1 tag)
The age of the domain the page is on, and the length of time the domain name has been registered for appear to matter.
In addition, the way the page content has been written seems to count
more nowadays than it has in the past. For example, a page that is
primarily about horse training should include natural-sounding words
that complement that keyword - words like stable, rider, vet and so on.
This is called latent semantic analysis (which means finding the hidden
words that count).
For a keyword that has little competition - few other web pages trying to get ranked for it - good on-page SEO can often be all you need to get a good ranking. However, in the real world most of the keywords we want to build pages, and get traffic for do have competition, and sometimes there are hundreds of thousands of other sites vying for top ranks.
That's when the other side of search engine optimization becomes so very important: off-page SEO.
As the name suggests, off-page search engine optimization is about doing things to attract the search engines' attention to your site, on other people's sites.
To understand how it works we have to go right back to the beginning of search engines and see what made it all happen for Sergey Brin and Larry Page who started Google in March 1996.
breakthrough was to realize that if web page 'a' on one site had a link
on it to web page 'b' on another site, that link could be taken as a
vote of confidence. So the more links that a page had pointing at it
from other sites, the more of an authority that page, and therefore the
site it is a part of could be assumed to have.
These links, now called backlinks, are still the fundamental factor that drives off page search engine optimization: the more backlinks you can get - and the more 'authority' the pages giving you those backlinks - the higher your pages are regarded.
Building networks of backlinks to your pages is hard work and many people fail to recognize that without it, their sites, and their traffic, can never reach full potential.
One word of caution. Stay well away from people selling you backlinks. The links are garbage and this is a quick way to get banned by the engines. Slow and easy is the only way to build a list of quality backlinks.
These Will Give You An Unfair Advantage:
Lesson 1: Keyword Research - Effective online marketing is all about getting maximum returns from all of your efforts and keyword research is the way you do that - it focuses you on what counts instead of randomly writing and building websites that are not cohesive or targeted.
Lesson 2: Niche Marketing - One of the big success secrets is to concentrate your efforts on a monetizable niche market. So what is niche marketing and how do you find a niche that you can make money from?
Lesson 3: Information Products - Creating and selling your own information products is a very viable method of building an online business - and can be an extremely profitable one too. Before we look into the ways that you - or anyone - can start to create your own information products, we first need to define what information products actually are.
Lesson 4: Search Engine Optimization - What makes Google, or any other search engine for that matter, put some sites right up at the top of the first page of their search results listings, while other sites struggle to even get into the index?
Lesson 5: Affiliate Marketing - Affiliate marketing is an alluringly simple idea: you show an offer from
a third party company to your website visitors or newsletter readers
and if they click through and buy, you get an agreed commission. Those
commissions can be anywhere from ...
Lesson 6: Private Label Rights -Private label can really be like magic: someone else does all the hard work in writing and then for a tiny outlay you can buy the rights to do almost anything you want with the product.
Lesson 7: Membership Sites - Membership sites are big business and despite the worldwide recession, continue to grow in importance.
Lesson 8: Traffic Generation - A website on its own is like a store at the wrong end of a one-way street: it can be the most wonderful thing that you can possibly create, but with no passing trade the sound of the tumbleweed will be louder than that of the cash register.
Lesson 9: Article Marketing - Article marketing is about leveraging the effort you've put into creating an article in the first place and getting as much benefit from it as possible. You do that by syndicating your article for other people to use, with the condition that every time they publish it on their website, they also include a resource box that you specify.
Lesson 10: Email Marketing - Legitimate email marketing can be very profitable, but the most successful, and ethical email marketers go to great lengths to ensure that they are only sending emails to willing recipients and that their emails comply with local regulations such as the American Can-Spam act.
By the way, do you want to find out how to learn all about search engine optimization?
The service I use is
called SBI! It has been referred to as the MBA of the internet. Many
universities offer it as a course. They include all the training, tools
mentioned in these lessons, web hosting, domain name and everything you
need to succeed. The cost? Less than a dollar a day. Never anything else to buy. Ever.
Does it work? This is my site. It is built around the keyword phrase 'home online incomes'.
Doing a Google search today, it comes up as #2 against 417,000,000 competitors (the number on the top left). This thing works. It does require effort, however. This is not a get rich quick thing.
dollar a day + your desire to succeed + some effort = knowledgeable
access to the greatest, richest market that has ever existed and it is
yours for the plucking for free.
The quality of your future has never been so in your hands as right now. Decide to take action. Get started today.
Best wishes always,
P.S. By the way, do you want to find out what your properly guided search engine optimization combined with the other sections in this course can create for you? See what search engine optimization results you can achieve using the Solo Build It! service.