I get frequently asked, "How can I do niche marketing when it seems that every possible angle has been covered?"
Surely, there has never been a better time to make a success of yourself than right now with niche marketing. No matter how grand your dreams are, the internet market is so huge that you can attain them. All you need is an internet connection and the patience to carve out your own little niche from a bigger niche!
.... I have some bad news for you :-( Google does a lot of research and they have found that the average visitor to a website will return to it on average 7 times before buying anything even if your product or solution to their problem suits their needs exactly and your price is excellent.
Keep this information in mind no matter what kind of online business you eventually get into.
People just don't trust, but don't be afraid...
The good news is that there is an easy solution: email marketing. Visitors to sites are encouraged to leave their email addresses so they could be sent free stuff. The central idea here is that they are giving the website owner permission to visit them through their inbox! Done properly, this builds incredible trust very quickly.
This is a great way to get around the awful 7 visit barrier mentioned above.
Most websites have opt-in forms to get people to leave their email address in exchange for a freebie of some sort like a free ebook, report or video. Forms like this one are in common use. They worked for a while, but people quickly got tired of free reports, ebooks and so on.
The minute they see these little boxes, they scramble for the back button. A company named Leadpages changed the whole process.
They suggest that your freebie not be an ebook or report. Instead, they suggest a blueprint, resource or small set of digital tools that the average visitor might find useful. People want something useful and short.
People want instructions, how to and so on. The best example I have seen for something like this was a Youtube video on how to build a picnic table. The instructions were very good.
At the end, he asked people to swap their email address for a simple, 1 page PDF list of materials they would need to bring to the lumber yard to build their own picnic table. The idea worked great.
People want something simple like a plan, a blueprint or a simple list. This is what Leadpages teaches you how to do.
And now, for the real magic. Instead of a little plain, boring opt-in form like the one above, a company named LeadPages introduced a whole new ball game. If you visited a winter vacation website, would you be more tempted to fill in a plain little form like the one above or the Leadpages example below?
Uh-huh, I thought so. Remember that all these squeeze pages open in a full screen representation like this.
The next example was created by someone who has a website dealing with comic books. Beautiful, isn't it?
The one below is one of their top performers that gets a really good click through rate.
Anything can be changed with a couple of mouse clicks. Background images, styles of boxes, which information is asked for and so on.
This one is my personal favorite and gives me a great CTR. Give it a moment to load the video. You can change the video to anything you like. Imagine a gardening site with flowers waving in the wind, an aircraft site with airplanes floating above the clouds or ... well.. you get the idea.
Most people are not aware of the 7 visitor phenomenon that Google found and it kills their dream of independence and freedom. They work and work to build a great site, they get traffic and little money comes in because they are not aware of and dealing with that 7 visit phenomenon.
Opt-ins are a brilliant and fun way to build trust and Leadpages offer the best in cutting edge squeeze page technology for about a dollar a day.
By the way, would you like to see more of what Leadpages can do to help you achieve your dreams like they did for me? The best way for me was to sign up for one of their 2 free weekly live webinars. You can reserve your spot here.
NOTE: What I liked the most is that you don't have to be one of their customers to gain immense benefit from what they teach.
Simply put, a monetizable niche market is, at its simplest, that part of a crowd that is hungry to buy. A hotdog stand outside a restaurant isn't likely to do much business, but put the same stand outside a cinema or theater and it will sell out.
The people walking past are similar, but some are hungrier for your product than others. This process is even more important in internet marketing. The trick to getting the most profitable niche marketing results is to be able to identify which parts of an audience are ready to buy.
I can't overestimate the importance of the information below regarding the size of the market that is open to us FREE!
6 billion people!!
That’s how many people carry cell phones around the world, according to the U.N. That’s roughly 86% of the world population. Only about 75% of these same people have toilets! WHAT A MARKET!! People with laptops and PC's are fewer, but still represent an incredible market that is free to anyone who wants to get on board the River of Gold, the World Wide Web.
Amazingly, even with these incredible numbers, many marketers and business owners still ignore the phenomenal opportunity this presents to build an online business in almost ANY niche! If you are looking to make money for yourself, the internet is by far the safest and easiest way for you to do so. You can build from home, risk free and in your spare time. How sweet is that?
If someone is using a search term like "digital cameras", we know what they are looking for, but have no idea how hot they are to buy. Maybe they're just killing time till dinner.
There are over 100,000 searches daily, world wide for the term "digital cameras". We would have no idea how serious these people are about buying. We could burn up many hours and many dollars trying to sell to these people.
These people are lookers, not buyers.
The more serious buyers do a more specific search. Let's say they enter the term "Nikon digital cameras". This is not a monetizable niche keyword although they are warmer prospects. They are still finding stuff out, comparing models and checking price ranges.
This term is still more of a topic than a niche. We want to focus on the niches within the topic. Everything has sub topics and smaller, more profitable niches.
So, having decided that
they like Nikon cameras more than the competition, the next step - the
buying step - is for them to narrow their research down even more to a
Someone who searches on 'Nikon D40 Digital Camera' is in the market to buy. They know what make they want, they know the model that has the exaact features they need and want and now just need to be reassured and pointed to Amazon or some other company you are an affiliate for.
So a brand name is a niche market, but it still isn't necessarily a great niche market. The number of people searching for a term is important, but not all-important. We must also look at the number of websites we would be in competition with if we were to put in the effort to build of our own.
A great niche market is one where there are lots of hungry, desperate-to-buy searchers like the one above, but few websites satisfy their needs.
the Nikon D40 Digital Camera example, there are nearly half a million
pages online in competition with us - and as we want the easiest route
to getting high Google rankings for the pages we build, that is way too
We are getting warmer, but it isn't hot, hot, hot quite yet!
A few more minutes work and the following products emerge: Samsung T550 Camera, Polaroid Pogo Camera and Fuji Waterproof Camera. Between them they attract over 10,000 searches per month, but none have more than 7,000 competing web pages already out there. Now that's competition we can set about beating!
By the way, do you want to find out what proper niche marketing research coupled with the other sections in this course will yield? See what niche marketing results you can expect using the SBI! service I use.
These Will Help You Get Started On Solid Footing:
Lesson 1: Keyword Research - Effective online marketing is all about getting maximum returns from all of your efforts and keyword research is the way you do that - it focuses you on what counts instead of randomly writing and building websites that are not cohesive or targeted.
Lesson 2: Niche Marketing - One of the big success secrets is to concentrate your efforts on a monetizable niche market. So what is niche marketing and how do you find a niche that you can make money from?
Lesson 3: Information Products - Creating and selling your own information products is a very viable method of building an online business - and can be an extremely profitable one too. Before we look into the ways that you - or anyone - can start to create your own information products, we first need to define what information products actually are.
Lesson 4: Search Engine Optimization - What makes Google, or any other search engine for that matter, put some sites right up at the top of the first page of their search results listings, while other sites struggle to even get into the index?
Lesson 5: Affiliate Marketing - Affiliate marketing is an alluringly simple idea: you show an offer from
a third party company to your website visitors or newsletter readers
and if they click through and buy, you get an agreed commission. Those
commissions can be anywhere from ...
Lesson 6: Private Label Rights -Private label can really be like magic: someone else does all the hard work in writing and then for a tiny outlay you can buy the rights to do almost anything you want with the product.
Lesson 7: Membership Sites - Membership sites are big business and despite the worldwide recession, continue to grow in importance.
Lesson 8: Traffic Generation - A website on its own is like a store at the wrong end of a one-way street: it can be the most wonderful thing that you can possibly create, but with no passing trade the sound of the tumbleweed will be louder than that of the cash register.
Lesson 9: Article Marketing - Article marketing is about leveraging the effort you've put into creating an article in the first place and getting as much benefit from it as possible. You do that by syndicating your article for other people to use, with the condition that every time they publish it on their website, they also include a resource box that you specify.
Lesson 10: Email Marketing - Legitimate email marketing can be very profitable, but the most successful, and ethical email marketers go to great lengths to ensure that they are only sending emails to willing recipients and that their emails comply with local regulations such as the American Can-Spam act.
Read through all of these lessons and you will have an excellent basic understand of how all this fits together.
Whatever you do to make money online, it is certain that you will need to find the most profitable keywords for your articles, blog posts and web pages. Ignore it at your peril.
The service I use for all this is
called SBI! It has been referred to as the MBA of the internet. Many
universities offer it as a course. They include all the training, tools
mentioned in theses lessons, web hosting, domain name and everything you
need to succeed. The cost? Less than a dollar a day. Never anything else to buy. Ever.
Does it work? This is my site. It is built around the keyword phrase 'home online incomes'.
Doing a Google search today, it comes up as #2 against 417,000,000 competitors (the number on the top left). This thing works. It does require effort, however. This is not a get rich quick thing.
dollar a day + your desire to succeed + some effort = knowledgeable
access to the greatest, richest market that has ever existed and it is
yours for the plucking for free.
The quality of your future has never been so in your hands as right now. Decide to take action. Get started today.
Best wishes always!
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P.S. By the way, do you want to find out what your properly guided niche marketing research combined with the other sections in this course can create for you? See what niche marketing results you can achieve using the Solo Build It! service.