Information Products: I am frequently asked, "Why are
information products so profitable?" Because people want solutions and
are willing to pay top dollar for them.
Definitely, there are so many ways to make money online that entire books have been devoted to the subject, with each chapter offering a different idea. The potential is so huge that none of your dreams are beyond the realm of possibility.
are so many shell games and deceit out there that it is a wonder
anyone succeeds! If you haven't made it yet, it's not your fault and you
have a lot of company.
Certainly, creating and
selling your own information products is a very viable method of
building an online business - and can be an extremely profitable one,
too. The problem is that it seems so complex that it scares everyone off. It seems impossible to get results plus, wouldn't you know it...
.... I have some bad news for you :-( Google does a lot of research and they have found that the average visitor to a website will return to it on average 7 times before buying anything even if your product or solution to their problem suits their needs exactly and your price is excellent.
Keep this information in mind no matter what kind of online business you eventually get into.
People just don't trust, but don't be afraid...
The good news is that there is an easy solution: email marketing. Visitors to sites are encouraged to leave their email addresses so they could be sent free stuff. The central idea here is that they are giving the website owner permission to visit them through their inbox! Done properly, this builds incredible trust very quickly.
This is a great way to get around the awful 7 visit barrier mentioned above.
Most websites have opt-in forms to get people to leave their email address in exchange for a freebie of some sort like a free ebook, report or video. Forms like this one are in common use. They worked for a while, but people quickly got tired of free reports, ebooks and so on.
The minute they see these little boxes, they scramble for the back button. A company named Leadpages changed the whole process.
They suggest that your freebie not be an ebook or report. Instead, they suggest a blueprint, resource or small set of digital tools that the average visitor might find useful. People want something useful and short.
People want instructions, how to and so on. The best example I have seen for something like this was a Youtube video on how to build a picnic table. The instructions were very good.
At the end, he asked people to swap their email address for a simple, 1 page PDF list of materials they would need to bring to the lumber yard to build their own picnic table. The idea worked great.
People want something simple like a plan, a blueprint or a simple list. This is what Leadpages teaches you how to do.
And now, for the real magic. Instead of a little plain, boring opt-in form like the one above, a company named LeadPages introduced a whole new ball game. If you visited a winter vacation website, would you be more tempted to fill in a plain little form like the one above or the Leadpages example below?
Uh-huh, I thought so. Remember that all these squeeze pages open in a full screen representation like this.
The next example was created by someone who has a website dealing with comic books. Beautiful, isn't it?
The one below is one of their top performers that gets a really good click through rate.
Anything can be changed with a couple of mouse clicks. Background images, styles of boxes, which information is asked for and so on.
This one is my personal favorite and gives me a great CTR. Give it a moment to load the video. You can change the video to anything you like. Imagine a gardening site with flowers waving in the wind, an aircraft site with airplanes floating above the clouds or ... well.. you get the idea.
Most people are not aware of the 7 visitor phenomenon that Google found and it kills their dream of independence and freedom. They work and work to build a great site, they get traffic and little money comes in because they are not aware of and dealing with that 7 visit phenomenon.
Opt-ins are a brilliant and fun way to build trust and Leadpages offer the best in cutting edge squeeze page technology for about a dollar a day.
By the way, would you like to see more of what Leadpages can do to help you achieve your dreams like they did for me? The best way for me was to sign up for one of their 2 free weekly live webinars. You can reserve your spot here.
NOTE: What I liked the most is that you don't have to be one of their customers to gain immense benefit from what they teach.
Definitely, before we look into the ways that you - or anyone - can start to create your own information products, we are going to blow away the smoke screens so that you can see that you can easily create information products of your own.
Then, we are going to take aim at your fears and concerns and show you the simple way to do this.
First, we need to define what information products are. To many people starting out, the very term, information product, is daunting and can put one off. Get past that and you'll soon realize that like most things connected to online marketing, the jargon often hides a simple concept.
People are searching online for information. When we do a
Google search, we almost always are trying to find an answer to a
question or the solution to a problem.
Some of those questions are about mundane things and can be answered very easily. But some questions are more complex, more important and more pressing. For those, while one may be able to find answers after long hours of intense research, it is far easier to buy a ready-made solution (the one you offer!).
The more intense the question, the more we are willing to pay for an answer. Finding the right answer can yield great results for the infopreneur!
I can't overestimate the importance of the information below regarding the size of the market that is open to us FREE!
6 billion people!!
That’s how many people carry cell phones around the world, according to the U.N. That’s roughly 86% of the world population. Only about 75% of these same people have toilets! WHAT A MARKET!! People with laptops and PC's are fewer, but still represent an incredible market that is free to anyone who wants to get on board the River of Gold, the World Wide Web.
Amazingly, even with these incredible numbers, many marketers and business owners still ignore the phenomenal opportunity this presents to build an online business in almost ANY niche! If you are looking to make money for yourself, the internet is by far the safest and easiest way for you to do so. You can build from home, risk free and in your spare time. How sweet is that?
The difference between online and offline information products is that offline everyone has a view as to how much a 'book' or a 'magazine' is worth and will rarely pay more than the accepted norm. Online, however, it is the information that is valued, and not so much the delivery vehicle. People will often pay a lot more for an answer to a pressing need online that they will offline.
People want instant gratification and your site will give it to them. Information products come in all shapes and sizes. A few to consider are:
Ebooks: Usually PDF files formatted to look like a real book, but with fewer pages. A typical ebook is between 70 and 100 pages, but can be a lot less, or a lot more. A price point of $67 or $97 is not unusual.
Special Reports: As with ebooks, special reports are normally supplied as PDF files, but they tend to be much shorter. 5-10 pages is typical. Special reports are usually focused on answering a single problem or teaching a specific method for something.
White papers: Sometimes the answer to a question can be contained in a page or two such as a list of resources, for example.
Videos: With the ease of use of hand held video cameras such as the Flip, and screen capture programs, it is very easy now to produce short videos to answer people's questions. Buyers seem to like video products and are often willing to pay a premium price for them. Your videos can be "how to" videos or "here's what to look for" videos and so forth.
Audio: Spoken word information products - often called
podcasts - are popular with people who regularly use MP3 players and
Smartphones as they allow folks to learn while on the move. Sometimes it
is quite easy to simply read out an article or short report into a
program like Audacity to make an audio info product that will sell well.
Membership sites: When information can be delivered over time, in instalments, it can be very profitable to do so from within a membership site. This gives the vendor an ongoing income from subscription fees as well as a frequent opportunity to offer members other offers.
Creating your own information products has one very big advantage. When you sell it, you determine the price and you keep all the profits. The cost of creating, producing and supplying digitally downloadable info products is virtually nil. The potential profits can be enormous. You can literally start a real business, but with no overheads.
In addition to sales you make yourself, you also have the chance to attract and recruit other people to sell on your behalf. In Internet marketing these people are called affiliates. They will promote your product to their lists, and if they incur any advertising costs will be entire responsible for them themselves. You simply pay them a commission for each sale they make. More about affiliate marketing.
Not all info products are created to be sold though.
Sometimes it is better to offer your product as a free gift in return for somebody's email address. Building up an email list is a vital part of online marketing and can massively increase your profitability. It is an effort to attract new traffic to your offers, but if you have already got a list of 1000 people to tell about a new information product you've created, you can really boost your launch results with no extra effort.
Creating free information products as giveaways to attract subscribers is very effective and easy to do. It should be a part of all marketers' routine.
These Will Help You Get Started On Solid Footing:
Lesson 1: Keyword Research - Effective online marketing is all about getting maximum returns from all of your efforts and keyword research is the way you do that - it focuses you on what counts instead of randomly writing and building websites that are not cohesive or targeted.
Lesson 2: Niche Marketing - One of the big success secrets is to concentrate your efforts on a monetizable niche market. So what is niche marketing and how do you find a niche that you can make money from?
Lesson 3: Information Products - Creating and selling your own information products is a very viable method of building an online business - and can be an extremely profitable one too. Before we look into the ways that you - or anyone - can start to create your own information products, we first need to define what information products actually are.
Lesson 4: Search Engine Optimization - What makes Google, or any other search engine for that matter, put some sites right up at the top of the first page of their search results listings, while other sites struggle to even get into the index?
Lesson 5: Affiliate Marketing - Affiliate marketing is an alluringly simple idea: you show an offer from
a third party company to your website visitors or newsletter readers
and if they click through and buy, you get an agreed commission. Those
commissions can be anywhere from ...
Lesson 6: Private Label Rights -Private label can really be like magic: someone else does all the hard work in writing and then for a tiny outlay you can buy the rights to do almost anything you want with the product.
Lesson 7: Membership Sites - Membership sites are big business and despite the worldwide recession, continue to grow in importance.
Lesson 8: Traffic Generation - A website on its own is like a store at the wrong end of a one-way street: it can be the most wonderful thing that you can possibly create, but with no passing trade the sound of the tumbleweed will be louder than that of the cash register.
Lesson 9: Article Marketing - Article marketing is about leveraging the effort you've put into creating an article in the first place and getting as much benefit from it as possible. You do that by syndicating your article for other people to use, with the condition that every time they publish it on their website, they also include a resource box that you specify.
Lesson 10: Email Marketing - Legitimate email marketing can be very profitable, but the most successful, and ethical email marketers go to great lengths to ensure that they are only sending emails to willing recipients and that their emails comply with local regulations such as the American Can-Spam act.
Online marketing is, at its heart, about selling. Information is one of the most valuable commodities we can sell.
to get started is a tough one to contemplate. The service I use is
called SBI! It has been referred to as the MBA of the internet. Many
universities offer it as a course. They include all the training, tools
mentioned in theses lessons, web hosting, domain name and everything you
need to succeed. The cost? Less than a dollar a day. Never anything else to buy. Ever.
Does it work? This is my site. It is built around the keyword phrase 'home online incomes'.
Doing a Google search today, it comes up as #2 against 417,000,000 competitors (the number on the top left). This thing works. It does require effort, however. This is not a get rich quick thing.
dollar a day + your desire to succeed + some effort = knowledgeable
access to the greatest, richest market that has ever existed and it is
yours for the plucking for free.
The quality of your future has never been so in your hands as right now. Decide to take action. Get started today.
Best wishes always!
P.S. By the way, do you want to find out what your properly guided information products research combined with the other sections in this course can create for you? See what information products results you can achieve using the Solo Build It! service.