How To Build A Small Business Web Site: "If You're The Kind Of Person Who Would Love To Learn How To Build A Small Business Web Site In Order To Break Free From Your Daily Work Grind And Finally Make Your Dreams Come True...Then These 4 Critical Ingredients Will Deliver The Results That Will Set You Free!"
feel your pain. You've bought every web site ebook, taken every small business course, and
fallen for every new GRQ (get rich quick) scheme that has come along (like I did),
but nothing seems to work for you. Take it easy.
It's part of our learning curve, nothing more. There's nothing wrong
with you. But...
.... I have some bad news for you :-( Google does a lot of research and they have found that the average visitor to a website will return to it on average 7 times before buying anything even if your product or solution to their problem suits their needs exactly and your price is excellent.
Keep this information in mind no matter what kind of online business you eventually get into.
People just don't trust, but don't be afraid...
The good news is that there is an easy solution: email marketing. Visitors to sites are encouraged to leave their email addresses so they could be sent free stuff. The central idea here is that they are giving the website owner permission to visit them through their inbox! Done properly, this builds incredible trust very quickly.
This is a great way to get around the awful 7 visit barrier mentioned above.
Most websites have opt-in forms to get people to leave their email address in exchange for a freebie of some sort like a free ebook, report or video. Forms like this one are in common use. They worked for a while, but people quickly got tired of free reports, ebooks and so on.
The minute they see these little boxes, they scramble for the back button. A company named Leadpages changed the whole process.
They suggest that your freebie not be an ebook or report. Instead, they suggest a blueprint, resource or small set of digital tools that the average visitor might find useful. People want something useful and short.
People want instructions, how to and so on. The best example I have seen for something like this was a Youtube video on how to build a picnic table. The instructions were very good.
At the end, he asked people to swap their email address for a simple, 1 page PDF list of materials they would need to bring to the lumber yard to build their own picnic table. The idea worked great.
People want something simple like a plan, a blueprint or a simple list. This is what Leadpages teaches you how to do.
And now, for the real magic. Instead of a little plain, boring opt-in form like the one above, a company named LeadPages introduced a whole new ball game. If you visited a winter vacation website, would you be more tempted to fill in a plain little form like the one above or the Leadpages example below?
Uh-huh, I thought so. Remember that all these squeeze pages open in a full screen representation like this.
The next example was created by someone who has a website dealing with comic books. Beautiful, isn't it?
The one below is one of their top performers that gets a really good click through rate.
Anything can be changed with a couple of mouse clicks. Background images, styles of boxes, which information is asked for and so on.
This one is my personal favorite and gives me a great CTR. Give it a moment to load the video. You can change the video to anything you like. Imagine a gardening site with flowers waving in the wind, an aircraft site with airplanes floating above the clouds or ... well.. you get the idea.
Most people are not aware of the 7 visitor phenomenon that Google found and it kills their dream of independence and freedom. They work and work to build a great site, they get traffic and little money comes in because they are not aware of and dealing with that 7 visit phenomenon.
Opt-ins are a brilliant and fun way to build trust and Leadpages offer the best in cutting edge squeeze page technology for about a dollar a day.
By the way, would you like to see more of what Leadpages can do to help you achieve your dreams like they did for me? The best way for me was to sign up for one of their 2 free weekly live webinars. You can reserve your spot here.
NOTE: What I liked the most is that you don't have to be one of their customers to gain immense benefit from what they teach.
Think about this:
In fact, we'll nail it down to a simple, very powerful and almost never used process epitomized in 4 letters: CTPM. With this simple system, we can create miracles.
But first, we must clear away some of the smoke.
Why bother with all this? Unless you live in a small town and you are Joe's Plumbing, you need internet marketing education. Below is a quick example.
Let's say you have a dog accessory shop specializing in Chihuahua dogs and you want to go online. Below is a screen shot of some words you might consider in the naming of your web site. It is taken from the brainstormer tool I use.
Look at the value demand column. If you decided to call your web site something like "Information-On-Chihuahuas.Com", you can see that under 30 people a month search for that term worldwide! If you used something like the top one "Chihuahuas.Com", there is over 70,000 people searching for that term worldwide per month!
Can you see how important knowledge and the proper tools are? If you are wondering what this process can accomplish, I encourage you to go to my results page and you will get all the information you need. I wish this page would of been there when I started. The information would of saved me so much time, heartbreak and money.
If you do live in a small town and you are Joe's Plumbing or Blah, Blah and Blah, Attorneys at Law, you still want to be in front of the people in the local area. Knowledge and the proper tools can help you do that with a laser focused, informative web site.
With the Site Build It system that I use, it basically takes a couple of mouse clicks to turn your creation and build a mobile site as part of it.
If you have something like a flower shop which has world wide possibilities or are a maker of products of some sort, then you might really want to be ranked highly for keywords that would bring you as much traffic as possible.
The reason I built this page: With over 300 make money online articles published, 9 internet business ebooks published at Amazon/Kindle and hundreds of web pages dealing with every aspect of e-commerce, I am deluged with questions from people trying to learn what is involved and how to build a small business web site. My readers deserve a straight answer and I just have no time to answer them. This page was created to address their most frequently asked questions:
"Clearly, if you want to build a small business web site, obviously you want to do it risk free and ideally you would like to build it yourself so you maintain control, then this might be the most important article you will ever read."
I am frequently asked if there is a secret that successful small business web sites have in common. There is. They ALL took the time to learn and apply the concepts of the poorly understood and little used
secrets of the 4 step CTPM process. (The "little used" is a great
benefit to you. It means that almost ALL of your competitors don't use
it. It puts you waaaaaay ahead of the crowd.) And it is so easy to build a mobile site that beats most of them.
Properly used, this simple toolkit will transform your life.
Can you see why the 4 ingredient CTPM process must be a part of any successful small business web site? You are beginning to feel that no glitz, glamor, fast talk or sparkle anyone tries to sell you will ever replace these 4 solid and proven basics for internet success.
There is so much more to a good web site than a few words and a pretty picture.
By the way, if you want to learn more about how to build a small business web site, check out the page on my site.
Other Informative Articles:
You need web hosting and all kinds of things over and above proper education. The place I trust for all of this is a place called SiteSell. The product is called Solo Build It. It taught me how to build this 150 page site and is full of incredible tools like the Chihuahua example above.
How much is it? A dollar a day. How much are the "extras?" No extras. Nothing else to buy. Not ever.
It is impossible to show everything in just an article. Think about what you're not sure of, writing up a list is a good idea and go to my Small business/SBI Questions page. Use the toll free number. You will get so much more chatting with a live person instead of email. Either way, the person who will answer your questions is the builder of at least one SiteSell site.
Best wishes always,