I am frequently asked, "Is it true that email marketing can get you past the trust barrier with your site visitors?"

Certainly, the trust barrier is a tough one to get through. Using email, however, you can easily get through that trust barrier and have people happily buying from you over and over again. Those are the results you want.

If you've tried in vain to make money online and have failed, it's definitely not your fault. If you haven't learned how to gain trust, you and your efforts are dead in the water and...

.... I have some bad news for you :-(  Google does a lot of research and they have found that the average visitor to a website will return to it on average 7 times before buying anything even if your product or solution to their problem suits their needs exactly and your price is excellent.

Keep this information in mind no matter what kind of online business you eventually get into.

People just don't trust, but don't be afraid...

The good news is that there is an easy solution: email marketing. Visitors to sites are encouraged to leave their email addresses so they could be sent free stuff. The central idea here is that they are giving the website owner permission to visit them through their inbox! Done properly, this builds incredible trust very quickly.

This is a great way to get around the awful 7 visit barrier mentioned above.

Most websites have opt-in forms to get people to leave their email address in exchange for a freebie of some sort like a free ebook, report or video. Forms like this one are in common use. They worked for a while, but people quickly got tired of free reports, ebooks and so on.

The minute they see these little boxes, they scramble for the back button. A company named Leadpages changed the whole process.

They suggest that your freebie not be an ebook or report. Instead, they suggest a blueprint, resource or small set of digital tools that the average visitor might find useful. People want something useful and short.

People want instructions, how to and so on. The best example I have seen for something like this was a Youtube video on how to build a picnic table. The instructions were very good.

At the end, he asked people to swap their email address for a simple, 1 page PDF list of materials they would need to bring to the lumber yard to build their own picnic table. The idea worked great.

People want something simple like a plan, a blueprint or a simple list. This is what Leadpages teaches you how to do.

And now, for the real magic. Instead of a little plain, boring opt-in form like the one above, a company  named LeadPages introduced a whole new ball game. If you visited a winter vacation website, would you be more tempted to fill in a plain little form like the one above or the Leadpages example below?

Uh-huh, I thought so. Remember that all these squeeze pages open in a full screen representation like this.

The next example was created by someone who has a website dealing with comic books. Beautiful, isn't it?

The one below is one of their top performers that gets a really good click through rate.

Anything can be changed with a couple of mouse clicks. Background images, styles of boxes, which information is asked for and so on.

This one is my personal favorite and gives me a great CTR. Give it a moment to load the video. You can change the video to anything you like. Imagine a gardening site with flowers waving in the wind, an aircraft site with airplanes floating above the clouds or ... well.. you get the idea.

Most people are not aware of the 7 visitor phenomenon that Google found and it kills their dream of independence and freedom. They work and work to build a great site, they get traffic and little money comes in because they are not aware of and dealing with that 7 visit phenomenon.

Opt-ins are a brilliant and fun way to build trust and Leadpages offer the best in cutting edge squeeze page technology for about a dollar a day.

By the way, would you like to see more of what Leadpages can do to help you achieve your dreams like they did for me? The best way for me was to sign up for one of their 2 free weekly live webinars. You can reserve your spot here.

NOTE: What I liked the most is that you don't have to be one of their customers to gain immense benefit from what they teach.

Email marketing might seem like something that is terribly difficult to do, but it is not. Take a deep breath and relax. We are going to take aim at your confusion and fear and break all this down to a simple procedure called email marketing.


In a very short space of time, email has completely changed the face of direct marketing. Over the last 100 years or so many millionaires have been created by direct marketing - sending ads out to thousands of people by mail.

But a lot of people have lost their shirts because although the potential rewards are great, the potential losses can be huge too. Mail shots cost a lot of money and if they don't pull in the orders, you can be looking at a huge expense.

Email marketing has changed the ground rules. Now, almost anyone can get involved and the cost of entry is virtually nil. Great results can easily be gained.

With email there are no printing costs, no envelopes to buy, no staff to employ to stuff the envelopes and no postage costs.

Of course, there is a thin line between legitimate email marketing and spam. The very first known case of spam (unsolicited commercial email) was sent to 393 recipients by Gary Theurk, then an employee of DEC computers. It was sent out over the old ArpaNet system - the precursor to today's Internet - in May 1978.

Nobody liked it then, and nobody likes it now. It is estimated that over 85% of all email sent is spam of one kind or another.

I can't overestimate the importance of the information below regarding the size of the market that is open to us FREE!

6 billion people!!

That’s how many people carry cell phones around the world, according to the U.N. That’s roughly 86% of the world population. Only about 75% of these same people have toilets!  WHAT A MARKET!! People with laptops and PC's are fewer, but still represent an incredible market that is free to anyone who wants to get on board the River of Gold, the World Wide Web.

Amazingly, even with these incredible numbers, many marketers and business owners still ignore the phenomenal opportunity this presents to build an online business in almost ANY niche! If you are looking to make money for yourself, the internet is by far the safest and easiest way for you to do so. You can build from home, risk free and in your spare time. How sweet is that?

The most feared enemy of email marketing:

Legitimate email marketing can be very profitable, but the most successful, and ethical email marketers go to great lengths to ensure that they are only sending emails to willing recipients and that their emails comply with local regulations such as the American Can-Spam act.

To be successful in legitimate email marketing it is important to build a relationship with the people to whom you are sending your messages. That usually means establishing your own reputation and making sure you provide people with interesting, readable content. Of course you will want to include promotional messages to sell things, but if that's all you send out, your readers will soon get tired and unsubscribe from your list.

As an email marketer your mailing list is the most valuable commodity you own. In general, most email list marketers say that the average return should be $1 per subscriber per month. So a list of 5000 people should, on average, make its owner $5000 per month.

That is serious money considering that once your system is set up, it goes about the business of making you money on autopilot. The effort you put out does not have to be repeated unless, of course, you want to start another list!

Averages deceive though. A marketer who sends out ad after ad, sales pitch after sales pitch, with no attempt to communicate, entertain or inform will usually see a much lower rate of return.

On the other hand, someone who sends out a well written newsletter filled with interesting and useful information - that also happens to include a personally written sales message - can enjoy a rate of return many times the industry average.

It takes more work to write an interesting newsletter or ezine, but the long term rewards can make the effort very worthwhile.

There is an old adage that 'The money's in the list', and it is true provided you have the right list and have established a trusting relationship with the people on it.

Too many email marketers think of their 'list' as a commodity and forget that it is made up of individuals. The most successful ones never forget that they are writing to people, not lists. This is the secret to great results for the best email marketing sites.

By the way, do you want to find out what proper keyword research combined with the knowledge from the other sections in this course will yield? See what email marketing results you can expect using the SBI! service.

These Will Give You An Unfair Advantage:

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Lesson 1: Keyword Research - Effective online marketing is all about getting maximum returns from all of your efforts and keyword research is the way you do that - it focuses you on what counts instead of randomly writing and building websites that are not cohesive or targeted.

Lesson 2: Niche Marketing - One of the big success secrets is to concentrate your efforts on a monetizable niche market. So what is niche marketing and how do you find a niche that you can make money from?

Lesson 3: Information Products - Creating and selling your own information products is a very viable method of building an online business - and can be an extremely profitable one too. Before we look into the ways that you - or anyone - can start to create your own information products, we first need to define what information products actually are.

Lesson 4: Search Engine Optimization - What makes Google, or any other search engine for that matter, put some sites right up at the top of the first page of their search results listings, while other sites struggle to even get into the index?

Lesson 5: Affiliate Marketing - Affiliate marketing is an alluringly simple idea: you show an offer from a third party company to your website visitors or newsletter readers and if they click through and buy, you get an agreed commission. Those commissions can be anywhere from ...

Lesson 6: Private Label Rights -Private label can really be like magic: someone else does all the hard work in writing and then for a tiny outlay you can buy the rights to do almost anything you want with the product.

Lesson 7: Membership Sites - Membership sites are big business and despite the worldwide recession, continue to grow in importance.

Lesson 8: Traffic Generation - A website on its own is like a store at the wrong end of a one-way street: it can be the most wonderful thing that you can possibly create, but with no passing trade the sound of the tumbleweed will be louder than that of the cash register.

Lesson 9: Article Marketing - Article marketing is about leveraging the effort you've put into creating an article in the first place and getting as much benefit from it as possible. You do that by syndicating your article for other people to use, with the condition that every time they publish it on their website, they also include a resource box that you specify.

Lesson 10: Email Marketing  - Legitimate email marketing can be very profitable, but the most successful, and ethical email marketers go to great lengths to ensure that they are only sending emails to willing recipients and that their emails comply with local regulations such as the American Can-Spam act.


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There are many ways to become an Internet marketer and using email is just one of them. It may not be the easiest to succeed at - you will need to develop your writing and communication skills and learn how to build your list in the first place - but for those of us who make our living writing email newsletters it is by far one of the most satisfying.

 Whatever you do to make money online, it is certain that you will need to find the right email marketing slant for your articles, blog posts and web pages. Ignore it at your peril.

Where to get started is a tough one to contemplate. The service I use is called SBI! It has been referred to as the MBA of the internet. Many universities offer it as a course. They include all the training, tools mentioned in these lessons, web hosting, domain name and everything you need to succeed. The cost? Less than a dollar a day. Never anything else to buy. Ever.

Does it work? This is my site. It is built around the keyword phrase 'home online incomes'.

Doing a Google search today, it comes up as #2 against 417,000,000 competitors (the number on the top left). This thing works. It does require effort, however. This is not a get rich quick thing.

A dollar a day + your desire to succeed + some effort = knowledgeable access to the greatest, richest market that has ever existed and it is yours for the plucking for free.

The quality of your future has never been so in your hands as right now. Decide to take action. Get started today.

                                                                                                                          Best wishes always!



P.S. By the way, do you want to find out what your properly guided email marketing knowledge combined with the other sections in this course can create for you? See what email marketing results you can achieve using the Solo Build It! service.


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