You probably know that he best online businesses are small ones built
from home. These are called info sites and are the most widely seen on
the web. They are also the most informative to the web users and the
most profitable for the search engines.
Because they deliver the best results. The internet is all about information.
After you read this short article, you will feel like a new window on home based internet businesses will have been opened for you.
Imagine what it would be like if you had found a new route on the internet that few others used or even knew about. How exciting would that be?
further on you read, you will begin to understand how this simple
concept will change the way you look at building a website or how
someone else has done so. Everyone knows about niche websites and how they employ extra long keywords. More about that in a minute, but first...
.... I have some bad news for you :-( Google does a lot of research and they have found that the average visitor to a website will return to it on average 7 times before buying anything even if your product or solution to their problem suits their needs exactly and your price is excellent.
Keep this information in mind no matter what kind of online business you eventually get into.
People just don't trust, but don't be afraid...
The good news is that there is an easy solution: email marketing. Visitors to sites are encouraged to leave their email addresses so they could be sent free stuff. The central idea here is that they are giving the website owner permission to visit them through their inbox! Done properly, this builds incredible trust very quickly.
This is a great way to get around the awful 7 visit barrier mentioned above.
Most websites have opt-in forms to get people to leave their email address in exchange for a freebie of some sort like a free ebook, report or video. Forms like this one are in common use. They worked for a while, but people quickly got tired of free reports, ebooks and so on.
The minute they see these little boxes, they scramble for the back button. A company named Leadpages changed the whole process.
They suggest that your freebie not be an ebook or report. Instead, they suggest a blueprint, resource or small set of digital tools that the average visitor might find useful. People want something useful and short.
People want instructions, how to and so on. The best example I have seen for something like this was a Youtube video on how to build a picnic table. The instructions were very good.
At the end, he asked people to swap their email address for a simple, 1 page PDF list of materials they would need to bring to the lumber yard to build their own picnic table. The idea worked great.
People want something simple like a plan, a blueprint or a simple list. This is what Leadpages teaches you how to do.
And now, for the real magic. Instead of a little plain, boring opt-in form like the one above, a company named LeadPages introduced a whole new ball game. If you visited a winter vacation website, would you be more tempted to fill in a plain little form like the one above or the Leadpages example below?
Uh-huh, I thought so. Remember that all these squeeze pages open in a full screen representation like this.
The next example was created by someone who has a website dealing with comic books. Beautiful, isn't it?
The one below is one of their top performers that gets a really good click through rate.
Anything can be changed with a couple of mouse clicks. Background images, styles of boxes, which information is asked for and so on.
This one is my personal favorite and gives me a great CTR. Give it a moment to load the video. You can change the video to anything you like. Imagine a gardening site with flowers waving in the wind, an aircraft site with airplanes floating above the clouds or ... well.. you get the idea.
Most people are not aware of the 7 visitor phenomenon that Google found and it kills their dream of independence and freedom. They work and work to build a great site, they get traffic and little money comes in because they are not aware of and dealing with that 7 visit phenomenon.
Opt-ins are a brilliant and fun way to build trust and Leadpages offer the best in cutting edge squeeze page technology for about a dollar a day.
By the way, would you like to see more of what Leadpages can do to help you achieve your dreams like they did for me? The best way for me was to sign up for one of their 2 free weekly live webinars. You can reserve your spot here.
NOTE: What I liked the most is that you don't have to be one of their customers to gain immense benefit from what they teach.
The secret to ranking highly with the best online businesses is to go one step further. Niche websites tend to use long-tailed keywords to approach more exact subjects. For example, in the pet category, you might want to build a dog site which is still a huge category by itself.
A niche website might make its information revolve around a certain type of dog like small dogs which is a lot better, but it is still a huge subject. A better way to go would be to dig further and specialize. Chihuahua dogs would be a better, more exact subject for a site.
Have you noticed yet that the options are getting smaller and smaller as we drill down into the subject and the keywords are getting longer?
An even better subject would be found by drilling further. Doing a bit of keyword research, I found that there is almost 7000 searches a month on Google for the term "long hair Chihuahua" without the quotes and about 3000 searches a month for the term "long haired Chihuahua" without the quotes.
As you keep scanning this article, you are beginning to see that sometimes even a simple change of 2 letters can make a great difference for the best online businesses, aren't you?
The key to success for the best online businesses is traffic. Competition is so keen for the larger terms like "dog" that you have to rank highly for your smaller sub niche.
Can you see where a term like "long hair Chihuahua" would have a better chance than a more general one?
Using your niche website builder software as effectively as you can, you will have a good chance at a good rating with this term.
If you drilled even deeper to a point where your site keyword would be something like "long hair Chihuahua winter clothes", you could build a highly successful micro niche website on that subject.
There is very little demand for that term so you would go to number 1 at the search engines almost right away. There is no money to be made at these tiny traffic sites, but you can quickly create sub pages on your site revolving around Chihuahua health, long haired Chihuahua training and so on. Before long, you would have one of the best online businesses in this category.
Can you see where this would act as a "back door" approach to the huge dog category? The more you keep reading this document, the more you feel you have found a great way to break into any market, don't you?
The internet is an incredibly competitive environment, but bear in mind that 95% of all sites on the web today will be gone next year. Most people act before thinking things through.
Internet traffic is also expected to double over the next year.
Picture this for a moment:
Now, let yourself get in touch with the feelings of success and security. How great does that feel?
If you're thinking that the gold is a little deeper in the ground than where the others are looking on top, you are right.
P.S. By the way, do you want to know more about the best online businesses? Click on the link to get your questions answered.